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Norman Pearlstine Books

Editor

Norman Pearlstine, born on October 4, 1942, is an accomplished editor with extensive experience in the news and media industry. He has held editorial positions at several prominent media outlets.

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Way Years Stuff Advertising Awful Native Print Extensions

Author:Norman Pearlstine

“The issues for journalism and journalists, we see obvious places where presentation is very different in a digital space from traditional print. If you go to a New York Times homepage, you cannot get to a story about the Ukraine without a click-off on a banner ad or a slide show. They're not alone in that - you think you're clicking on a video about a news event and you have a 30-second ad that you have to watch before you can get to it.”

“The technology is not only the way we change stories, but also changing the relationship to the consumer.”

Way Stories Technology Consumers

Author:Norman Pearlstine

“If our brands are going to be in print and on mobile handsets and in video and events, we have to acknowledge that the playing fields are going to be different than a print-only product or a print product with extensions to it.”

Ifs Different Events Fields Products Video Brands Acknowledge Print Extensions Mobile Playing Fields

Author:Norman Pearlstine

“Yes, there may be some convergence to what you see on a screen that's different from the way you will experience a magazine in your hand, but there are lots of ways you can signal differences. Where native advertising and these other things get tricky is when the consumer can't tell the difference between edit and advertising.”

Way May Different Hands Differences Screens Advertising Magazines Consumers Native Signals Tricky Edits Convergence

Author:Norman Pearlstine

“We should want our advertising to be compelling.”

Want Should Advertising Compelling

Author:Norman Pearlstine

“If we can help an advertiser refine a message so it works for our consumers, we should be doing that, but at the same time, you never want to do it by confusing the customer about what the experience is. If we fail in that regard, we do our brand and our customers a disservice.”

Ifs Want Should Helping Failing Messages Regard Customers Brands Consumers Confusing Advertisers Disservice

Author:Norman Pearlstine

“Just as there's some technologies that jeopardize revenue for traditional products, there are also technologies that can significantly lower costs.”

Technology Products Cost Traditional Revenue Jeopardize

Author:Norman Pearlstine

“I'm much more optimistic about the future than I probably was.”

Optimistic

Author:Norman Pearlstine

“You learn a lot from your customers, and when your customers are also your owners, you learn even more.”

Customers Owners

Author:Norman Pearlstine

“There are newsweeklies that are dead. Some may still be walking, but they're dead.”

May Stills Walking

Author:Norman Pearlstine

“You can't just reprise the news. You have to have journalism that makes a point and you have to be in sync with your audience.”

Audience News Journalism Sync

Author:Norman Pearlstine

“I think there's huge room for a personality who can create a following, and that personality can be a person or a company.”

Thinking Persons Rooms Company Huge Personality Following

Author:Norman Pearlstine

“I think there's still room for compelling voices to build up and get a great following.”

Thinking Stills Voice Rooms Following Compelling

Author:Norman Pearlstine

“I've always had an interest in geopolitics and macroeconomics.”

Interest Geopolitics Macroeconomics

Author:Norman Pearlstine

“I tend to be more interested in the trend pieces than who got a licensing deal for sunglasses, but that's not surprising.”

Deals Pieces Trends Surprising Sunglasses Licensing

Author:Norman Pearlstine

About the Author

Born: October 4, 1942
Known for: Editor
Quotes: 16

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