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Rei Kawakubo

Rei Kawakubo Books

Fashion designer

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“If you have total freedom to design, you won't get anything interesting. So I give myself restraints in order to kind of push myself through, to create something new. It's the torture that I give myself, the pain and the struggle that I go through. So it's self-given, but that's the only way, I think, to make a strong, good new creation.”

IfsThinkingWayGivingKindSelfPainOrderStrongGivenInterestingStruggleDesignCreationTortureSomething NewRestraintSelf Restraint
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“The idea was not to make a huge business, because the bigger you get, the more restraints I thought I might get. Number one was to do what I set out to do: make new and interesting things within the size of the business that is possible to do without restraints. The second goal was to do the business in order to achieve the first goal. That's what many people don't understand.”

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“Years ago, it was easier to make new things than it is now. The weight of experience weighs heavily, and the expectations; everybody wants to see something they haven't seen before. Now, with social media, with too much information, with the speed of information - all that is making it harder and harder to realize the objective.”

WantYearsSocialRealizingToo MuchMediaHavensInformationEasierExpectationsYears AgoWeightHarderSocial MediaSpeedObjectivesNew ThingsToo Much Information
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“I started with wanting to think about witches, about strong women who have special powers - who are often misunderstood. Then I found some beautiful blue fabric, so I made Blue Witches. My creative process is always like that. Organic, text, theme, subtext, each day evolving and trying to make strong, beautiful clothes. It's that simple.”

ThinkingTryingMadeBeautifulFoundStrongProcessSimpleCreativeSpecialClothesBlueEvolveThemeEach DayWitchCreative ProcessFabricStrong WomenMisunderstoodSubtextBeautiful Clothes
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“What I want to express is a feeling-various emotions that I am experiencing at the time-whether it is anger or hope or anything else, and from different angles. I construct a collection and it takes concrete form. That's probably what appears conceptual to people because it never starts out with any specific historical or geographical reference. My point of departure is always abstract and multileveled.”

PeopleWantDifferentFeelingsFormEmotionFashionHistoricalVariousAbstractCollectionsConcreteAngleConstructsDepartureDifferent Angles
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“If I do something I think is new, it will be misunderstood, but if people like it, I will be disappointed because I haven't pushed them enough. The more people hate it, maybe the newer it is. Because the fundamental human problem is that people are afraid of change. The place I am always looking for-because in order to keep the business I need to make a little compromise between my values and customers' values-is the place where I make something that could almost-but not quite-be understood by everyone.”

PeopleIfsThinkingNeedsHumansLittlesEnoughProblemValuesHateOrderHavensUnderstoodFundamentalsCustomersCompromiseDisappointedMisunderstoodHuman ProblemsAfraid Of Change
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