“Five minutes in an old book quickly reveals that most of what is being sold today as new insights into human behavior is merely the rediscovery of knowledge we have had for centuries.” HumansBookTodayFiveMinutesCenturyBehaviorInsightHuman BehaviorFive MinutesOld BooksRediscovery Book:The Wizard of Ads: Turning Words into Magic And Dreamers into Millionaires Source: The Wizard of Ads: Turning Words into Magic And Dreamers into Millionaires
“Impact in advertising today is 80 percent strategy, 20 percent copy. This makes it nearly impossible for good copy to compensate for weak strategy.” TodayImpossiblePercentWeakImpactStrategyAdvertisingCopies Author:Roy H. Williams
“Rich Christiansen is one of the most insightful, practical and cost-conscious entrepreneurs in the world today. Listen to Rich. He won't steer you wrong.” WorldTodayRichCostConsciousEntrepreneurPracticalsInsightfulWorld TodaySteers Author:Roy H. Williams
