“Most ads are about the product or the company that makes it...the best ads are about the customer and how the product will change his life.” CompanyProductsCustomersAds Author:Roy H. Williams
“The first step in exceeding your customer's expectations is to know those expectations.” KnowsFirstsFunnyStepsExpectationsSatisfactionEducationalCustomersLoyaltyFirst StepsExceedCustomer SatisfactionCustomer LoyaltyInspiring Customer ServiceRetentionLoyal CustomersExceeding Expectations Author:Roy H. Williams
“Most ads are ignored because every customer has a mental filter that evaluates and dismisses both of these languages of Ad-Speak with a single question: What are they not telling me?” SpeakLanguageCustomersAdsIgnoredEvaluateFilters Author:Roy H. Williams
