“What this means is that the first week of every new series of ads will continue to yield softer results than you can expect to see in weeks two and three.” FirstsMeanTwoThreeResultsEconomyWeekSeriesYieldAds Author:Roy H. Williams
“The first step in persuasion is to entice your target to imagine doing the thing you want them to do.” WantFirstsStepsImagineTargetFirst StepsPersuasion Author:Roy H. Williams
“The first step in exceeding your customer's expectations is to know those expectations.” KnowsFirstsFunnyStepsExpectationsSatisfactionEducationalCustomersLoyaltyFirst StepsExceedCustomer SatisfactionCustomer LoyaltyInspiring Customer ServiceRetentionLoyal CustomersExceeding Expectations Author:Roy H. Williams
