“Writing good ads is easy when you have something to say.” WritingEasyEconomyAds Author:Roy H. Williams
“What this means is that the first week of every new series of ads will continue to yield softer results than you can expect to see in weeks two and three.” FirstsMeanTwoThreeResultsEconomyWeekSeriesYieldAds Author:Roy H. Williams
“Most ads are about the product or the company that makes it...the best ads are about the customer and how the product will change his life.” CompanyProductsCustomersAds Author:Roy H. Williams
“One thing that hasn’t changed, though, is that we still have to hear the new ad 2 or 3 times before it begins to affect us, even when we’re already familiar with the advertiser in question and have a positive opinion of them.” StillsOpinionEconomyOne ThingChangedFamiliarAdsAdvertisers Author:Roy H. Williams
“Most ads are ignored because every customer has a mental filter that evaluates and dismisses both of these languages of Ad-Speak with a single question: What are they not telling me?” SpeakLanguageCustomersAdsIgnoredEvaluateFilters Author:Roy H. Williams
