“If you want the truth to prevail, you must cause people to realize the truth. This requires much more skill than is required to simply tell it.” PeopleIfsWantCausesRealizingSkills Book:The Wizard of Ads: Turning Words into Magic And Dreamers into Millionaires Source: The Wizard of Ads: Turning Words into Magic And Dreamers into Millionaires
“People don't trade money for things when they value their money more highly than they value the things.” PeopleValuesTrade Author:Roy H. Williams
“You see a person when you look in the mirror that no one sees but you. Other people see a person when they look at you, but you're not that person, either.” PeopleLooksPersonsMirrors Author:Roy H. Williams
“Have you heard of this new thing called the internet? It's giving people new expectations. It's allowing them to become their own expert. Knowledge lies anxious at their fingertips. Gloss over the truth in your advertising and you'll quickly be dismissed as a poser.” PeopleGivingTruthLyingEconomyHeardInternetExpectationsAdvertisingExpertsAllowingAnxiousNew ThingsFingertipsGlossPosers Author:Roy H. Williams
“Month after month, Wizard Academy equips people who want to make a difference. This is why journalists and scientists and artists and educators and business owners and advertising professionals and ministers are attracted to our little school.” PeopleWantLittlesSchoolArtistDifferencesBusinessEconomyMonthsScientistAdvertisingJournalistMinistersMaking A DifferenceOwnersWizardsAcademyEducatorBusiness Owners Author:Roy H. Williams
