The Wizard of Ads: Turning Words into M...
A source page for quotes linked to Roy H. Williams.
Related Quotes
“Referring to an event in an untold story is a powerful technique rarely used.”
“The salability of an item can often be improved while the value itself remains unchanged.”
Source: Secret Formulas of the Wizard of Ads
“The risk of insult is the price of clarity.”
Source: The Wizard of Ads: Turning Words into Magic And Dreamers into Millionaires
Source: The Wizard of Ads: Turning Words into Magic And Dreamers into Millionaires
“Having the right message is what matters. It's not who you reach, it's what you say.”
Source: The Wizard of Ads: Turning Words into Magic And Dreamers into Millionaires
Source: The Wizard of Ads: Turning Words into Magic And Dreamers into Millionaires
“The first step in exceeding your customer's expectations is to know those expectations.”
“Lives, like money, are spent. What are you buying with yours?”
“No trade will be made unless they want the thing more than they want their money.”
“In marketing you must choose between boredom, shouting and seduction. Which do you want?”
“Our actions are all that separate our daydreams from our goals.”
“Take your inspiration from wherever you find it, no matter how ridiculous.”
“Follow a trail of bold mistakes and at the end of them you will find a genius.”
“Small thoughts fit easily into a closed mind, but big thoughts require an open one.”
Source: The Wizard of Ads: Turning Words into Magic And Dreamers into Millionaires
“A good story often increases the salability of an item without increasing its actual value.”
“A meaningless statement remains meaningless no matter how often it's heard.”
“A visual image in the hand of an artist is merely a tool to trigger a mental image.”
“A visual image is a simple thing, a picture that enters the eyes.”
“Consequently, a young business often grows by large percentages. Mature businesses rarely do.”
“Contrary to popular belief, Americans don't hate advertising.”
“Strings of gravity vibrate at a different frequency than strings of light.”
“Numerals are images of amounts. But the amounts they represent are real.”