“The salability of an item can often be improved while the value itself remains unchanged.” ValuesRemainsItemsOften Is Author:Roy H. Williams
“People don't trade money for things when they value their money more highly than they value the things.” PeopleValuesTrade Author:Roy H. Williams
“The value of an item—in the mind of a consumer—is simply the difference between the anticipated price and the price on the tag.” MindValuesDifferencesConsumersItemsTag Author:Roy H. Williams
“A good story often increases the salability of an item without increasing its actual value.” StoriesValuesIncreaseItemsGood Story Author:Roy H. Williams
