“Train your staff (if you have any) to be always helpful, courteous, and knowledgeable. Most importantly, give every member of your staff enough information and power to make those small customer-pleasing decisions, so he never has to say, "I don't know, but so-and-so will be back at..."” IfsKnowsGivingEnoughDecisionInformationMembersTrainEducationalCustomersHelpfulStaffKnowledgeableCourteous Author:Susan Ward
“Throw in something extra. Whether it's a coupon for a future discount, additional information on how to use the product, or a genuine smile, people love to get more than they thought they were getting. And don't think that a gesture has to be large to be effective.” PeopleThinkingUseInformationProductsEducationalGenuineExtrasGesturesDiscountsGenuine Smiles Author:Susan Ward
