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Walter Isaacson

Walter Isaacson Quotes

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Famous Walter Isaacson Quotes

“It seems perverse to focus too much on the casualties or hardship in Afghanistan ...[Showing the misery of Afghanistan ran the risk of] promoting enemy propaganda...we must talk about how the Taliban are using civilian shields and how the Taliban have harboured the terrorists responsible for killing close up to 5,000 innocent people.”

“I think America is really well-positioned, because we do train people to be creative and sometimes resist authority, which helps in being an innovator. I think you're going to see for the next phase of the revolution all sorts of wonderful ways of connecting art and literature and journalism into new forms of digital expression.”

“Leonardo da Vinci had such a playful curiosity. If you read his notebooks, you'll see he's curious about what the tongue of a woodpecker looks like, but also why the sky is blue, or how an emotion forms on somebody's lips. He understood the beauty of everything. I've admired Leonardo my whole life, both as a kid who loved engineering - he was one of the coolest engineers in history - and then as a college student, when I travelled to see his notebooks and paintings.”

“We relate to Leonardo da Vinci because his genius was just being passionately curious about everything. He wanted to know everything he could know about our universe, including how we fit into it. We can't all have a superhuman intellect like Albert Einstein's, but we can be super-curious. And we can also quit smashing curiosity out of the hands our children.”

“Leonardo da Vinci did not take received wisdom - whether from ancient classical thinkers or medieval scholars or from the Bible - without questioning it. And this was the beginning of the scientific method. This is another lesson for our time: that when we have evidence that contradicts a certain belief, we should be willing to change it. I think this made Leonardo, in some ways, a person who better understood the beauty of God's creation than a person who just takes all received wisdom from the Bible on faith.”

“Throughout his life, Albert Einstein would retain the intuition and the awe of a child. He never lost his sense of wonder at the magic of nature's phenomena-magnetic fields, gravity, inertia, acceleration, light beams-which grown-ups find so commonplace. He retained the ability to hold two thoughts in his mind simultaneously, to be puzzled when they conflicted, and to marvel when he could smell an underlying unity. "People like you and me never grow old," he wrote a friend later in life. "We never cease to stand like curious children before the great mystery into which we were born.”

“The people who invented the twenty-first century were pot-smoking, sandal-wearing hippies from the West Coast like Steve, because they saw differently,” he said. "The hierarchical systems of the East Coast, England, Germany, and Japan do not encourage this different thinking. The sixties produced an anarchic mind-set that is great for imagining a world not yet in existence.”

“Steve has a reality distortion field.” When Hertzfeld looked puzzled, Tribble elaborated. “In his presence, reality is malleable. He can convince anyone of practically anything. It wears off when he’s not around, but it makes it hard to have realistic schedules.”

“So that’s our approach. Very simple, and we’re really shooting for Museum of Modern Art quality. The way we’re running the company, the product design, the advertising, it all comes down to this: Let’s make it simple. Really simple.” Apple’s design mantra would remain the one featured on its first brochure: “Simplicity is the ultimate sophistication.”

“for Steve, less is always more, simpler is always better. Therefore, if you can build a glass box with fewer elements, it’s better, it’s simpler, and it’s at the forefront of technology. That’s where Steve likes to be, in both his products and his stores.”

“Jobs insisted that Apple focus on just two or three priorities at a time. “There is no one better at turning off the noise that is going on around him,” Cook said. “That allows him to focus on a few things and say no to many things. Few people are really good at that.”

“I have my own theory about why decline happens at companies like IBM or Microsoft. The company does a great job, innovates and becomes a monopoly or close to it in some field, and then the quality of the product becomes less important. The company starts valuing the great salesmen, because they’re the ones who can move the needle on revenues, not the product engineers and designers. So the salespeople end up running the company.”

“If you want to live your life in a creative way, as an artist, you have to not look back too much. You have to be willing to take whatever you’ve done and whoever you were and throw them away. The more the outside world tries to reinforce an image of you, the harder it is to continue to be an artist, which is why a lot of times, artists have to say, “Bye. I have to go. I’m going crazy and I’m getting out of here.” And they go and hibernate somewhere. Maybe later they re-emerge a little differently. (Steve Jobs)”

“I was on one of my fruitarian diets" Steve Jobs recalled "I had just comeback from the apple farm. It sounded fun, spirited, and not intimidating. Apple took the edge of the word 'computer', plus it would get us a head of Atari in the phone book. He told Wozniak if a better name did not hit them by the next afternoon, they would just stick with apple and they did. 1 Apr 1976”