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Walter Isaacson

Walter Isaacson Books

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Steve Jobs

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Elon Musk

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“Walter Issacson biographer of Steve Jobs: I remember sitting in his backyard in his garden, one day, and he started talking about God. He [Jobs] said, “ Sometimes I believe in God, sometimes I don’t. I think it’s 50/50, maybe. But ever since I’ve had cancer, I’ve been thinking about it more, and I find myself believing a bit more, maybe it’s because I want to believe in an afterlife, that when you die, it doesn’t just all disappear. The wisdom you’ve accumulated, somehow it lives on.” Then he paused for a second and said, “Yea, but sometimes, I think it’s just like an On-Off switch. Click. And you’re gone.” And then he paused again and said, “ And that’s why I don’t like putting On-Off switches on Apple devices.” Joy to the WORLD! There IS an after-life!”

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“When mastering drapery drawings in Verrocchio's studio, Leonardo also pioneered sfumato, the technique of blurring contours and edges. It is a way for artists to render objects as they appear to our eye rather than with sharp contours. This advance caused Vasari to proclaim Leonardo the inventor of the 'modern manner' in painting, and the art historian Ernst Gombrich called sfumato 'Leonardo's famous invention, the blurred outline and mellowed colors that allow one form to merge with another and always leave something to our imagination.' The term 'sfumato' derives from the Italian word for 'smoke,' or more precisely the dissipation and gradual vanishing of smoke into thin air . . . With no sharp lines, enigmatic glances and smiles can flicker mysteriously.”

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Book:Leonardo da Vinci
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“Jobs also used the meetings to enforce focus. At Robert Friedland's farm, his job had been to prune the apple trees so that they would stay strong, and that became a metaphor for his pruning at Apple. Instead of encouraging each group to let product lines proliferate based on marketing considerations, or permitting a thousand ideas to bloom, Jobs insisted that Apple focus on just two or three priorities at a time. " There is no one better at turning off the noise that is going on around him," Cook said. " That allows him to focus on a few things and say no to many things. Few people are really good at that.”

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“Taking LSD was a profound experience, one of the most important things in my life. LSD shows you that there's another side to the coin, and you can't remember it when it wears off, but you know it. It reinforced my sense of what was important -- creating great things instead of making money, putting things back into the stream of history and of human consciousness as much as I could. -- Steve Jobs”

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“The older I get, the more I see how much motivations matter. The Zune was crappy because the people at Microsoft don't really love music or art the way we do. We won because we personally love music. We made the iPod for ourselves, and when you're doing something for yourself, or your best friend or family, you're not going to cheese out. If you don't love something, you're not going to cheese out. If you don't love something, you're not going to cheese out. If you don't love something, you're not going to go the extra mile, work the extra weekend, challenge the status quo as much.”

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“[Musk] concluded that Trump as president was no different than he was as a candidate. The buffoonery was not just an act. "Trump might be one of the world’s best bullshitters ever," he says. "Like my dad. Bullshitting can sometimes baffle the brain. If you just think of Trump as sort of a con-man performance, then his behavior sort of makes sense." When the president pulled the U.S. out of the Paris Accord, an international agreement to fight climate change, Musk resigned from the presidential councils.”

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Book:Elon Musk
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“He had developed a deep disdain of Donald Trump, whom he considered a con man, but he wasn’t impressed by Joe Biden. “When he was vice president, I went to lunch with him in San Francisco where he droned on for an hour and was boring as hell, like one of those dolls where you pull the string and it just says the same mindless phrases over and over.” Nonetheless, he says he would have voted for Biden in 2020, but he decided that going to the polls in California, where he was then registered, was a waste of time because it was not a contested state.”

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“Google, you fucking ripped off the iPhone, wholesale ripped us off. Grand theft. I will spend my last dying breath if I need to, and I will spend every penny of Apple’s $40 billion in the bank, to right this wrong. I’m going to destroy Android, because it’s a stolen product. I’m willing to go thermonuclear war on this. They are scared to death, because they know they are guilty. Outside of Search, Google’s products—Android, Google Docs—are shit.”

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“If you want to live your life in a creative way, as an artist, you have to not look back too much. You have to be willing to take whatever you’ve done and whoever you were and throw them away. The more the outside world tries to reinforce an image of you, the harder it is to continue to be an artist, which is why a lot of times, artists have to say, “Bye. I have to go. I’m going crazy and I’m getting out of here.” And they go and hibernate somewhere. Maybe later they re-emerge a little differently.”

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“But this result [that light would travel faster towards a moving observer] comes into conflict with the principle of relativity [the laws of physics are the same for all observers]", Einstein added. "For, like every other general law of nature, the law of the transmission of light must, according to the principle of relativity, be the same when the railway carriage is the reference body as it is when the enbamkment is the refernece body". [...] There should be no experiment you can do, including measuring the speed of light, to distinguish which inertial frame of refence is "at rest" and which is moving at a constant velocity.”

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Book:Einstein: His Life and Universe
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“His goal was to be vigilant against " the bozo explosion" that leads to a company's being larded with second rate talent: For most things in life, the range between best and average is 30% or so. The best airplane flight, the best meal, they may be 30% better than your average one. What I saw with Woz was somebody who was fifty times better than the average engineer. He could have meetings in his head. The Mac team was an attempt to build a whole team like that, A players. People said they wouldn't get along, they'd hate working with each other. But I realized that A players like to work with A players, they just didn't like working with C players. At Pixar, it was a whole company of A players. When I got back to Apple, that's what I decided to try to do. You need to have a collaborative hiring process. When we hire someone, even if they're going to be in marketing, I will have them talk to the design folks and the engineers. My role model was J. Robert Oppenheimer. I read about the type of people he sought for the atom bomb project. I wasn't nearly as good as he was, but that's what I aspired to do.”

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Author:Walter Isaacson
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“Chiaroscuro, from the Italian for 'light/dark,' is the use of contrasts of light and shadow as a modeling technique for achieving the illusion of plasticity and three-dimensional volume in a two-dimensional drawing or painting. Leonardo's version of the technique involved varying the darkness of a color by adding black pigments rather than making it a more saturated or richer hue.”

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“A popular feel for scientific endeavors should, if possible, be restored given the needs of the twenty-first century. This does not mean that every literature major should take a watered-down physics course or that a corporate lawyer should stay abreast of quantum mechanics. Rather, it means that an appreciation for the methods of science is a useful asset for a responsible citizenry. What science teaches us, very significantly, is the correlation between factual evidence and general theories, something well illustrated in Einstein's life.”

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Book:Einstein: His Life and Universe
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