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Quote by Peter Drucker

“What people in business think they know about the customer and market is likely to be more wrong than right...the customer rarely buys what the business thinks it sells him.”

Quote by Peter Drucker

Author

Peter Drucker, born on November 19, 1909 in Austria and died on November 11, 2005 in the United States, is regarded as the father of modern management. He is one of the greatest management thinkers of the 20th century. Drucker dedicated his life to the study of management theory and practice, and his works have had a profound impact on global enterprise management. more

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