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Quote by Nir Eyal

“Users who continually find value in a product are more likely to tell their friends about it.”

Quote by Nir Eyal

Author

Nir Eyal is a renowned behavior design expert focusing on the study of how to influence human behavior through psychological principles. His research primarily revolves around product design and marketing strategies, aiming to enhance user engagement and loyalty. more

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“Fogg states that all humans are motivated to seek pleasure and avoid pain; to seek hope and avoid fear; and finally, to seek social acceptance and avoid rejection”

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