“What comes out of your mouth is determined by what goes into your mind.” MindCharacterAttitudeKnowledgeMouthsEducationalDetermined Author:Zig Ziglar
“Companies cannot really see beyond their current customer base. They explicitly or implicitly do things to protect their current customers. And the last person to want real change is your customer. This is why most new ideas come from small companies that have nothing to lose.” WantPersonsIdeasRealLastsLosesCompanyProtectCurrentsEducationalCustomersNew IdeasNothing To LoseReal Change Author:Nicholas Negroponte
“It's not about market share. If you have a successful company, you will get your market share. But to get a successful company, what do you have to have? The same metrics of success that your customer does.” IfsDoeCompanySuccessfulShareEducationalCustomersMetricsSuccessful Company Author:Gordon Bethune
“I did not like prizes at school. I didn't like tests or exams, or the 11+, or O-levels. Later I hated B.A.s and M.A.s. The reason I hated them is that I don't like being tested, failed or falsely praised by anyone.” ReasonSchoolLevelsTestsHatedPrizeTestedExam Author:Billy Childish
“If employees need to stay late in order to curry favor with the boss, what motivation do they have to get work done during normal business hours? After all, they can put in the requisite 'face time' whether they are surfing the Internet or analyzing customer data.” IfsNeedsDoneFacesMotivationOrderHoursInternetNormalLateEducationalCustomersFavorsDataEmployeeBossSurfingWork DoneAnalyzingCurrySurfing The Internet Author:Robert Pozen
“The business models in enterprise have changed pretty dramatically. A huge problem with enterprise software traditionally has been usually you sell to the customer and then they adopt the technology. The great thing about 'freemium' and the new way enterprise software is being sold is you get to try it first and then buy it.” WayTryingFirstsHas BeensProblemTechnologyChangedHugeModelsSellsEducationalCustomersGreat ThingsEnterpriseSoftwareNew WaysBusiness Models Author:Aaron Levie
“We are reinventing ourselves as a company. Compaq is taking ownership of its customer relationships and accountability of our customer's needs.” NeedsCompanyEducationalCustomersAccountabilityOwnershipReinventingCustomer RelationshipTaking Ownership Author:Eckhard Pfeiffer
“If a customer walks out without shoes, you really want to find out why. 'It didn't fit' is not good enough.” IfsWantEnoughWalksFitShoesEducationalCustomersGood EnoughNot Good Enough Author:Thomas G. Stemberg
“Forget 'branding' and 'positioning.' Once you understand customer behavior, everything else falls into place.” FallForgetBehaviorEducationalCustomersBrandingFall Into PlaceEverything Falls Into Place Author:Thomas G. Stemberg
“One of the people who most influenced me was Ben Shapiro, a marketing professor at the business school. He used to rant and rave and pound his fist: 'It's all about the customers!' And he was right. He was also right that, at that time, retailing was devoid of really talented people; he urged me to go in that direction.” PeopleSchoolUsedMarketingEducationalCustomersPoundsProfessorsFistsRantRaveBusiness SchoolRetailing Author:Thomas G. Stemberg