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Quote by John Treasure

“Advertising is in essence simply a means of communication through mass media which is available to anyone who can pay for it. It is, in this sense, rather like electricity, which can be used to work a refrigerator or a dentist's drill.”

Quote by John Treasure

Author

John Treasure
John Treasure

John Treasure was an individual of an unknown profession active in the 20th century. He was born on June 20, 1924, and passed away on February 2, 2004. Detailed information about him is limited. more

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“Local brands evoke national pride, are seen as less profit-oriented, and are often formed on deep local insights. But quality worries persist, innovation is questioned, the information can be woefully inadequate, they are sometimes seen to be opaque and their advertising is clearly recognised as not being of a global standard. For local brands, quality, innovation and transparency are critical hills to climb.”