“The first law of economics is that when the price goes up, consumption comes down. This is a divine law.” Quote by Ahmed Zaki Yamani
“In the 19th century China dominated the manufacture of porcelain. Then European factories discovered a cheaper method of making pottery of equal quality, demolishing the Chinese industry the exact reverse of what is happening now. World economics have turned full circle.” WorldBusinessQualityCenturyIndustryEqualHappeningsEconomicsMethodChinaCirclesChineseFactoriesReverseCheaper19th CenturyPotteryFull CirclePorcelain Author:Martin Sorrell
“We created a new kind of agency ... We had to retrain our people. But the corporations that will be successful will be those that are willing to change.” PeopleKindBusinessSuccessfulWillingCorporationsAgencyBeing SuccessfulWilling To Change Author:Howard Draft
“We need to get to kids who have no idea what we do. We need to open the doors wide and let them in. There are many undiscovered voices out there - voices that, against all odds, can rise up and enrich this culture and perhaps change the very nature of the marketplace for the better.” NeedsIdeasKidsCultureVoiceBusinessDoorsWideNo IdeaOddsMarketplaceAgainst All Odds Author:Dan Wieden
“People talk about the businesses of the future needing to be more agile and more responsive if they are to be successful. But this requires a deep change in the way organisations work.” PeopleIfsWayBusinessSuccessfulBeing SuccessfulOrganisation Author:Andrew Curry
“It is futile to assume that an initially ineffective advertisement still needs to wear in; wear-in either happens quickly or it does not happen at all.” NeedsDoeStillsHappensBusinessAssumingAdvertisements Author:Gerard J Tellis
“Advertising is in essence simply a means of communication through mass media which is available to anyone who can pay for it. It is, in this sense, rather like electricity, which can be used to work a refrigerator or a dentist's drill.” MeanUsedBusinessPayMediaCommunicationMassEssenceAvailableAdvertisingElectricityDentistDrillsRefrigeratorsMass MediaMeans Of Communication Author:John Treasure
“Our job if I can see straight and hear clearly and understand ~ is to make advertising and run advertising that is seen and read and heard ~ and remembered ~ for its reasonable and compelling truth.” IfsI CanRunningJobsBusinessHeardAdvertisingRememberedReasonableCompelling Author:Fairfax M. Cone
“We are one, after all, you and I, together we suffer, together exist and forever will recreate each other.” InspirationalTogetherSufferingChangeExistenceForever Author:Pierre Teilhard de Chardin
“Somebody finally has to get out an ad, often after hours. Somebody has to stare at a blank piece of paper. Probably nothing was ever more bleak. This is probably the very height of lonesomeness. He is one person and he is alone” PersonsHoursBusinessPiecesPaperStaringHeightAdsBlankBleakAfter HoursLonesomeness Author:Fairfax M. Cone
“People are more willing to buy branded goods provided they are persuaded that they are getting value from them. And they need to be convinced of those benefits, in authentic everyday language, without being confronted by corporate-speak. Get it right, and you create a virtuous circle. Get it wrong, and you get punished for it.” PeopleNeedsValuesSpeakLanguageBusinessWillingBenefitsEverydayConvincedCirclesCorporateGoodsVirtuousBranded Author:Andrew Curry