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Quote by Dan Wieden

“We need to get to kids who have no idea what we do. We need to open the doors wide and let them in. There are many undiscovered voices out there - voices that, against all odds, can rise up and enrich this culture and perhaps change the very nature of the marketplace for the better.”

Quote by Dan Wieden

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Dan Wieden

Dan Wieden, born in 1945, is an outstanding American advertising figure. Known for his unique creativity and leadership, he is one of the co-founders of Wieden+Kennedy Advertising. more

“People are more willing to buy branded goods provided they are persuaded that they are getting value from them. And they need to be convinced of those benefits, in authentic everyday language, without being confronted by corporate-speak. Get it right, and you create a virtuous circle. Get it wrong, and you get punished for it.”

People Needs Values Speak Language Business Willing Benefits Everyday Convinced Circles Corporate Goods Virtuous Branded

Author:Andrew Curry

“You have to have faith that if you want people to like your brand, you have to do likeable things. There has to be some degree of trust that, if you're an enjoyable brand, people will want to spend time with you.”

People Ifs Want Business Like You Degrees Brands Have Faith End Times Spend Time Enjoyable Likeable Time With You

Author:Jeff Chapman

“Local brands evoke national pride, are seen as less profit-oriented, and are often formed on deep local insights. But quality worries persist, innovation is questioned, the information can be woefully inadequate, they are sometimes seen to be opaque and their advertising is clearly recognised as not being of a global standard. For local brands, quality, innovation and transparency are critical hills to climb.”

“A brand strategy can enable, sometimes crucially, the potential of an innovation to be realised. There are times when you literally need to brand it or lose it.”

Needs Sometimes Loses Business Innovation Strategy Brands Realised

Author:David A. Aaker

Quote by Dan Wieden

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