Home / Quotes / Quote by Gerard J Tellis

Quote by Gerard J Tellis

“It is futile to assume that an initially ineffective advertisement still needs to wear in; wear-in either happens quickly or it does not happen at all.”

Quote by Gerard J Tellis

Author

Gerard J Tellis

Gerard J Tellis is a renowned figure in an unknown field, born in 1950. His biography, achievements, and impact are limited due to insufficient information. more

You May Also Like

“Advertising is in essence simply a means of communication through mass media which is available to anyone who can pay for it. It is, in this sense, rather like electricity, which can be used to work a refrigerator or a dentist's drill.”

Mean Used Business Pay Media Communication Mass Essence Available Advertising Electricity Dentist Drills Refrigerators Mass Media Means Of Communication

Author:John Treasure

“Our job if I can see straight and hear clearly and understand ~ is to make advertising and run advertising that is seen and read and heard ~ and remembered ~ for its reasonable and compelling truth.”

Ifs I Can Running Jobs Business Heard Advertising Remembered Reasonable Compelling

Author:Fairfax M. Cone

“We are one, after all, you and I, together we suffer, together exist and forever will recreate each other.”

Inspirational Together Suffering Change Existence Forever

Author:Pierre Teilhard de Chardin

“Somebody finally has to get out an ad, often after hours. Somebody has to stare at a blank piece of paper. Probably nothing was ever more bleak. This is probably the very height of lonesomeness. He is one person and he is alone”

Persons Hours Business Pieces Paper Staring Height Ads Blank Bleak After Hours Lonesomeness

Author:Fairfax M. Cone

“People are more willing to buy branded goods provided they are persuaded that they are getting value from them. And they need to be convinced of those benefits, in authentic everyday language, without being confronted by corporate-speak. Get it right, and you create a virtuous circle. Get it wrong, and you get punished for it.”

People Needs Values Speak Language Business Willing Benefits Everyday Convinced Circles Corporate Goods Virtuous Branded

Author:Andrew Curry

“You have to have faith that if you want people to like your brand, you have to do likeable things. There has to be some degree of trust that, if you're an enjoyable brand, people will want to spend time with you.”

People Ifs Want Business Like You Degrees Brands Have Faith End Times Spend Time Enjoyable Likeable Time With You

Author:Jeff Chapman

“Local brands evoke national pride, are seen as less profit-oriented, and are often formed on deep local insights. But quality worries persist, innovation is questioned, the information can be woefully inadequate, they are sometimes seen to be opaque and their advertising is clearly recognised as not being of a global standard. For local brands, quality, innovation and transparency are critical hills to climb.”

“A brand strategy can enable, sometimes crucially, the potential of an innovation to be realised. There are times when you literally need to brand it or lose it.”

Needs Sometimes Loses Business Innovation Strategy Brands Realised

Author:David A. Aaker

“Passion and love for a brand and its consumers sustain us. For how can we ever devote our continued highest energy to something if we don't believe in it passionately.”

Ifs Believe Passion Energy Business Highest And Love Don't Believe Brands Consumers Love And Passion

Author:John E. Pepper, Jr.

“During difficult economic times, consumers gravitate toward the brands they know, the brands they love and trust.”

Knows Difficult Business Economic Brands Consumers Love And Trust

Author:Muhtar Kent