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Business Quotes

“If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don't let it worry you; nobody has ever built a brand by imitating somebody else's advertising.”

Ifs Business Worry Economy Built Fortune Campaigns Stealing Advertising Brands Agency Good Fortune Irritating Irritated Imitating Advertising Agencies Great Advertising Advertisement Negative

Book:Confessions of an advertising man

Source: Confessions of an advertising man

“Chances are that neither the client nor the agency will ever know very much about what role the ad has played in sales or profits of the client, either short-term or long-term.”

Knows Long Term Chance Business Roles Profit Long Term Agency Ads Clients Short Term Chances Are

Book:Advertising, The Uneasy Persuasion (RLE Advertising): Its Dubious Impact on American Society

Source: Advertising, The Uneasy Persuasion (RLE Advertising): Its Dubious Impact on American Society

“Emotion. Passion. Ideas. Simplicity. These are the big things that big business needs from its creative agencies. No one else is going to provide these essential elements for business.”

Needs Ideas Bigs Passion Business Emotion Creative Essentials Elements Simplicity Advertising Agency Big Things Big Business Advertising Business

Author:Kevin Roberts

“Experience has taught me that advertisers get the best results when they pay their agency a flat fee. It is unrealistic to expect your agency to be impartial when its vested interest lies wholly in the direction of increasing your commissionable advertising.”

Lying Interest Results Business Pay Taught Advertising Agency Flats Fees Advertisers Vested Interests

Author:David Ogilvy

“No movie becomes a hit without good reviews and word-of-mouth. No agency ever became a great brand by merely saying it was great - in advertising or by any other medium.”

Business Mouths Mediums Advertising Brands Agency Reviews Word Of Mouth

Author:Rochelle B Lazarus

“There will be an enduring role for the 'soft' side of planning. The piece that deals with meaning, identity and ideas. This is the slightly intangible piece that creative agencies hold at their heart.”

Heart Ideas Sides Deals Business Roles Creative Pieces Identity Endure Planning Agency Intangible

Author:John Woodward

“The media agency model has been hit by a perfect storm ... We are chasing share in a broken system, rather than changing the system.”

Has Beens Perfect Business Share Media Broken Models Storm Agency Chasing Perfect Storm

Author:Nick Manning

“The work, the work, the work. This is what the business is all about. This is the fun, the glory, the pleasure. It's the only true measure of an agency. In the absence of great work, nothing else matters.”

Matter Fun Pleasure Business Glory Absence Agency Great Work

Author:Phil Dusenberry

“An advertising agency is 85 percent confusion and 15 percent commission.”

Business Comedy Percent Confusion Advertising Agency Advertising Agencies Adverts Copywriting Advertisement Negative Cute Funny Chaos And Confusion

Author:Fred Allen

“I have pledged - to you, the rating agencies and myself - to always run Berkshire with more than ample cash. We never want to count on the kindness of strangers in order to meet tomorrow's obligations. When forced to choose, I will not trade even a night's sleep for the chance of extra profits.”

Want Running Night Order Chance Sleep Business Kindness Tomorrow Trade Investment Investing Profit Stranger Obligation Agency Extras Cash Rating Buffets Investing Money

Author:Warren Buffett