“The ultimate goal of the Web is to support and improve our weblike existence in the world. We clump into families, associations, and companies.” WorldGoalExistenceCompanySupportUltimateAssociationUltimate Goal Author:Tim Berners-Lee
“The ultimate goal of a habit-forming product is to solve the user's pain by creating an association so that the user identifies the company's product or service as the source of relief.” PainGoalCompanyProductsSourceHabitCreatingUltimateSolveReliefAssociationUsersUltimate Goal Book:Hooked: How to Build Habit-Forming Products Source: Hooked: How to Build Habit-Forming Products