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“This is the free enterprise system. The only place in the world that I can recall where companies never failed was the old Soviet Union. This is what investors do in free enterprise and capitalism system. [...[ And, yes, free enterprise system can be cruel. But the problem with this administration is that small businesses are the one who had suffered the most, the kind that need investors, the kinds that don't need the hundreds of pages, thousands of pages of regulations that continue to plague them and have them hold back on the hiring investment.”

“The problem with our churches today is that the lead pastor is some sissy boy who wears cardigan sweaters, has The Carpenters dialed in on his iPod, gets his hair cut at a salon instead of a barber shop, hasn’t been to an Ultimate Fighting match, works out on an elliptical machine instead of going to isolated regions of Russia like in Rocky IV in order to harvest lumber with his teeth, and generally swishes around like Jack from Three’s Company whenever Mr. Roper was around.”

“The problem with the Internet startup craze isn't that too many people are starting companies; it's that too many people aren't sticking with it. That's somewhat understandable, because there are many moments that are filled with despair and agony, when you have to fire people and cancel things and deal with very difficult situations. That's when you find out who you are and what your values are.”

“From the industry's point of view, the problem is not that coal companies blast the top off mountains, turning the area into a moonscape and polluting the air and releasing toxic chemical into what's left of the local streams and aquifers. It's that the people who live near the mines are too cozy with their cousins.”

“Obviously, it's designed by record company executives who want a cheap success, and they don't want to give money to anybody and they don't want to give contracts, so they've created this world of very bubbly teenagers who want to be "idols" and they think all they have to do is mime quite well and they've made it. ... But it's not the problem of the kids, it's the problem of the record companies, because it's just an inexpensive way for them to have so-called, I won't say "artists", but erm...You're nodding, you know what I mean.”

“One of the problems is that the notion of cancer has been so normalized. You hear about it so often, and it's not ok... it's not ok to normalize this disease. And with all of the pinkwashing that goes on where companies are selling products based on breast cancer month it's a lovely gesture, but consumers get so used to it that it becomes more normal.”

“To achieve consistently terrific customer service, you must hire wonderful people who believe in your company's goals, habitually do better than the norm and who will love their jobs; make sure that their ideas and opinions are heard and respected; then give them the freedom to help and solve problems for your customers. Rather than providing rules or scripts, you should ask them to treat the customer as they themselves would like to be treated - which is surely the highest standard.”

“The system is that there is no system. That doesn't mean we don't have process. Apple is a very disciplined company, and we have great processes. But that's not what it's about. Process makes you more efficient ... But innovation comes from people meeting up in the hallways or calling each other at 10:30 at night with a new idea, or because they realized something that shoots holes in how we've been thinking about a problem. It's ad hoc meetings of six people called by someone who thinks he has figured out the coolest new thing ever and who wants to know what other people think of his idea.”

“I wish people were more like animals. Animals don't try to change you or make you fit in. They just enjoy the pleasure of your company. Animals aren't conditional about friendships. Animals like you just the way you are. They listen to your problems, they comfort you when you're sad, and all they ask in return is a little kindness.”

“Part of America's industrial problems is the aim of its corporate managers. Most American executives think they are in the business to make money, rather than products or service. The Japanese corporate credo, on the other hand, is that a company should become the world's most efficient provider of whatever product and service it offers. Once it becomes the world leader and continues to offer good products, profits follow.”

“Companies watch what consumers are doing like a hawk. Just as one letter to a politician can signal an insipient problem, for companies, a trend where people are beginning to switch away from one of their key products to a rival offering on the basis of either claims or real improvements on performance, that's significant.”

“The climate, financial and national security crises are all connected. They share the same cause: Our [the USA's] absurd dependency on foreign oil. As long as we need to spend billions of dollars each year to buy foreign oil from state-run oil companies in the Persian Gulf, our problems of a trade deficit, a budget deficit and a climate crisis will persist.”

“If there's a big problem and you've got the right people with you, usually the answer emerges and you do what's the obvious thing to do. I don't think of myself as some great manager or great leader. I've been very lucky to be in the positions that I've been in. I meet a lot of people and I've grown a lot of companies, and I meet a lot of CEOs at big enterprises. I'm always so surprised at how much they seem to know. It doesn't always seem to be correlated to how well they actually do.”

“Look back to the old days: people bought an MS DOS machine and struggled with it for weeks to bring it up to speed. Then Apple created Macintosh, struggled a bit with it, but eventually succeeded. Then it went into other businesses. If your company truly wants to change the world, it would make these problems go away for customers.”

“A very high fraction of America's economic problems come not from our difficulties with education or globalization or competition with the Chinese or whatever. But they come from the fact that a small number of wealthy and powerful people who run dangerous and/or inefficient companies are able, through the use of money in the political process, to prevent the government from regulating them properly.”

“I imagine you will always be pinched for money, for time, for a place to work. But I think you will do it. And believe me, it is not a new problem. You are in good company...Your touch is the uncommon touch; you will speak only to the thoughtful reader. And more times than once you will ask yourself whether such readers really exist at all and why you should go on projecting your words into silence like an old crazy actor playing the part of himself to an empty theater.”