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“It would be nice to make a movie that other people want to make, because every one of these movies, I basically have to find the only company in the world that's willing to make it, and it's always a big challenge. I end up spending a tremendous amount of energy and time trying to get money to make these movies and it's exhausting.”

“I consistently run into young adults who have quickly turned away from traditional jobs at great companies to try their hand at a start-up. I believe that some of this stems from the desire to strike it big like Mark Zuckerberg, but I also believe it is because starting a company has become far cooler than working in one.”

“Actually, I don't really consider myself either a Liberal or a Conservative. Truth be told, I consider myself a 'Truthetarian.' I try to examine each separate issue and go to where I feel the truth is. And, yes, I must admit that more often than not, when I do this, upon arrival, I do seem to find myself in the company of left-minded people. However, quite often, I'm more than a little surprised to find myself standing in a room full of right-wingers!”

“I'm in the middle of just trying to impress my nieces, who think I work for the bus company because they saw a picture of me on a bus. I did an independent movie with Mark Pellington (I Melt with You), and then tried to impress my nieces again, by starring opposite Miley Cyrus (in So Undercover). So, basically I'm just trying to get some respect from my family.”

“Human life is fragile: we live in the space between one breath and the next. We often try to maintain an illusion of permanence, through what we do, say, wear, buy, and how we enjoy ourselves and who and how we love. Yet it is an illusion that is constantly being undermined by change and death. We can use diamonds in whatever way we like. They are empty things, pretty as water, yet within them—if we want to see it—there is blood, dust, love, curses, and suffering. There is desire to make someone happy, there is admiration, there is ostentation…and there is a company’s profit curve.”

“We had the hardware expertise, the industrial design expertise and the software expertise, including iTunes. One of the biggest insights we have was that we decided not to try to manage your music library on the iPod, but to manage it in iTunes. Other companies tried to do everything on the device itself and made it so complicated that it was useless.”

“I always try to suit my clothes to my company. It is the only way to be inconspicuous.”

“Now, the United States' response, the western response to this is a continuation of the appeasement that was started back in the '50s with Eisenhower when Iran seized western oil companies. The Americans, the British, and the Israelis, as I remember, launched an attack to try to reclaim it and - or at least the British and the Israelis did and Eisenhower vetoed it.”

“When you're designing and inventing the way I did, every minute of your life is put - every neuron in your brain into trying to think about the little code and how you can maybe have one less line of code and a little bit more straightforward from the beginning to the answer. And you don't have time to think about companies and products and how would I build this. So Steve Jobs and I were a very necessary pair.”

“I wish people were more like animals. Animals don't try to change you or make you fit in. They just enjoy the pleasure of your company. Animals aren't conditional about friendships. Animals like you just the way you are. They listen to your problems, they comfort you when you're sad, and all they ask in return is a little kindness.”

“... except in the eyes of a few fanatics (untrustworthy as all lovers) an unmitigated expanse of water is dull even when blue: not in a small boat, where you are part of the winds and currents and tides and are allowed to hold the tiller now and then; but from those decks which the shipping companies with subconscious insight try to make as suburban as possible so that the impact of the monster outside may be lessened, and where the unrecognized boredom is so deep that a wispy smear of smoke on the horizon will queue up a crowd as if for a Valkyrie passing.”

“When I care about something, I care about something. I think I have an obligation as an American to - and as a citizen, as - as a human being, to help others. Smoking is going to kill a billion people this century. I've put six hundred million dollars from my own money into trying to stop the tobacco companies from getting kids to smoke and convincing adults that it's not in their health.”

“Entertainment companies always have to stay on the edge of trying to catch that certain thing that will grab people's attention. And that thing is always changing. Nintendo has been doing this for a long, long time. Originally, we weren't even a video game company, but we were still an entertainment company. So I can't say what that next thing is, but I can say, at Nintendo we're trying to create new ways to play.”

“Here in Silicon Valley, I have taken part in hundreds of conversations trying to convince people to dive in and become entrepreneurs. All too often, innovators with good, safe, jobs are unwilling to put their family's access to health care at risk by walking away from company-backed medical insurance.”

“One thing people underestimate is how markets don't allow anyone to do anything except make better and better products. There's not much leeway. The world is a lot more competitive than most people think, particularly in a high-technology area. If a company takes its eye off improving its products, if it tries to do anything that would be viewed as an exercise of power, it'll be displaced very rapidly.”

“You're creating music to pull people into a world, whether it be a visual medium where music is just one element, or a purely musical medium. Either way, you're trying to transport people and to create a connection. I've always felt that the best films and the best albums can be the best company. If people feel a little bit less alone because of something I had a hand in creating than I feel like I'm contributing to the world in a positive way.”