“Most people don't understand that at a thought has a frequency - every thought has a frequency. We can measure a thought, so if you're thinking about a thought over and over and over again, or if you're imagining in your mind, having that brand new car, having that money that you need, building that company, finding your soul mate, if you imagine what that looks like your're emitting that frequency on a consistent basis.” PeopleIfsThinkingNeedsMindLooksSoulCompanyImagineCarBuildingLike YouFindingsBasesAttractionBrandsLaw Of AttractionYour SoulConsistentMatesFrequencySoul MateBrand NewNew Car Author:John Assaraf
“There is no progress without risk, and in an environment where change is accelerating, risks are multiplying and businesses are increasingly complex, companies need strong, innovative partners to help manage their risk. Our brand clearly sets XL apart as the strong, innovative partner needed in today's market.” NeedsHelpingTodayStrongCompanyEnvironmentProgressRiskNeededComplexesPartnersManageBrandsInnovativeMultiplying Author:Mike McGavick
“Companies that hire employees..that are deeply passionate create companies that customers are really really passionate about, and those are the companies that have strong brands.” StrongCompanyPassionateCustomersBrandsEmployee Author:Brian Chesky
“I remember when being a 'a company man' was a badge of honor; today in Silicon Valley it may brand you a loser or, in the best case scenario, someone afraid to take risks. Ten years ago, if you saw a resume that had multiple jobs in ten years, you would be worried about the capability of the individual. Not so now.” IfsMenYearsMayWould BeTodayJobsRememberIndividualCompanyCasesSawsRiskHonorTenYears AgoBrandsWorriedLoserValleysCapabilityMultipleRemember WhenScenariosResumesBadgesSiliconSilicon ValleyMultiple Jobs Author:Maynard Webb
“Companies spend twenty, thirty, forty percent of revenues on advertising to brand their product and to get, essentially, acquire customers cheaply. You get a lot of exposure on something like this.” CompanyProductsPercentTwentiesCustomersAdvertisingBrandsThirtyAcquireFortyRevenueExposure Author:Bill Wyman
“You don't win an Olympic gold medal with a few weeks of intensive training. There's no such thing as an overnight opera sensation. Great law firms or design companies don't spring up overnight... Every great company, every great brand, and every great career has been built in exactly the same way: bit by bit, step by step, little by little.” WayLittlesHas BeensMotivationalLawWinningBitsCompanyStepsCareersWeekDesignSpringTrainingBuiltGoldBrandsFirmSensationsOperaMedalGold MedalsGreat CompanyLaw Firms Author:Seth Godin
“A brand is essentially a container for a customer’s complete experience with the product or company.” CompanyProductsCustomersBrandsContainers Author:Sergio Zyman
“I myself am a builder and get totally excited about building Yahoo! as a brand and building it into a bigger and better company. That's what I intend to do.” CompanyBuildingBiggerExcitedBrandsBuilderBigger And Better Author:Terry Semel
“Companies are increasingly taking responsibility for the safety of the food they sell, rather than risk their brand on a large recall.” ResponsibilityCompanyRiskSafetySellsBrandsRecallsTaking Responsibility Author:Andy Kennedy
“Managing brands is going to be more and more about trying to manage everything that your company does.” TryingDoeCompanyManageBrands Author:Lee Clow
“A highly worthwhile read with prescriptive examples for authentic sustainability and social justice initiatives at companies - not all about the brand, the celebrity or corporate self-interest (about the book 'Compassion, Inc.').” BookSelfSocialInterestJusticeCompanyCompassionExampleSocial JusticeBrandsCorporateWorthwhileSustainabilityInitiativeSelf Interest Author:Rebecca Aguilar
“My brand is good storytelling. I really want [my company] Hillman Grad Productions to be associated with great stories, interesting characters; things that are three-dimensional and feel honest.” WantFeelsCharacterStoriesThreeInterestingCompanyHonestProductionsStorytellingBrandsInteresting CharactersGradGood Storytelling Author:Lena Waithe
“When the trust is high, you get the trust dividend. Investors invest in brands people trust. Consumers buy more from companies they trust, they spend more with companies they trust, they recommend companies they trust, and they give companies they trust the benefit of the doubt when things go wrong.” PeopleGivingCompanyDoubtBenefitsBrandsConsumersInvestorsDividendsWhen Things Go WrongBenefit Of The Doubt Author:Stephen Covey
“You know when a company wants to use letters in their phone number, but often they'll use too many letters? "Call 1-800-I-Really-Enjoy-Brand-New-Carpeting." Too many letters, man, must I dial them all? "Hello? Hold on, man, I'm only on 'Enjoy.' How did you know I was calling? You're good, I can see why they hired you!"” KnowsMenWantI CanUseHumorFunnyEnjoyNumbersCompanyCallingLettersPhonesBrandsHelloBrand NewDid You KnowPhone Numbers Author:Mitch Hedberg
“At the end of the day, people (customers) don't necessarily buy into what you do; they buy into why you do it. People buy Apple because they love the Apple brand - what it stands for - they feel proud to be associated with that brand. What makes Google or Virgin or any of these 'superior' brands what they are is that they have a mission to change the world. Those are the kinds of companies that will endure the test of time.” PeopleWorldFeelsKindEndsCompanyProudTestsEndureMissionsCustomersSuperiorsBrandsApplesChanging The WorldThe End Of The DayGoogleVirginsTest Of Time Author:Omar Samra
“Competition is a great thing and critically important in any industry. I respect the companies that build their brand through innovation/great product, packaging, sharp marketing and clever ideas.” ImportantIdeasCompanyProductsIndustryInnovationCompetitionMarketingCleverGreat ThingsBrandsPackaging Author:John Robinson
“With technology today, companies are less in control of their brand” TodayCompanyTechnologyBrands Author:Blake Mycoskie
“I've always loved the beauty world. Ever since I was a child, I looked at magazines and wore fragrances and tried out samples and sets. I worked at Clinique in the creative department for a summer during high school. And when I graduated from university, I worked at Prescriptives. My uncle [Leonard Lauder, chairman emeritus of the Estée Lauder Companies] smartly had wanted me to go into a small brand - to figure out what part of the company I loved. I discovered I was passionate about the creative process, the product development, creating a concept around a fragrance or lipstick.” WorldChildrenWantedSchoolProcessCompanyCreativeFiguresProductsDevelopmentSummerCreatingHigh SchoolConceptsUniversityPassionateMagazinesBrandsDepartmentCreative ProcessUnclesFragranceChairmanLipstickSampleProduct Development Author:Aerin Lauder
“It is not easy to build a great brand. It takes leadership to persuade the rest of the company to follow your vision. It takes an artistic sense of proportion and timing. It takes a ruthless willingness to distinguish yourself from competing brands and, hopefully, bury them in the process.” EasyProcessCompanyVisionBrandsHopefullyArtisticProportionWillingnessTimingCompetingRuthless Author:David F. D'Alessandro
“A company may be the de jure owner, but customers are the de facto owers of the brand.” MayCompanyCustomersBrandsOwners Author:David Wolfe