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Creativity Quotes

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Creativity Quotes

“I think in theater it demands that you say the same words every night and make it feel fresh and new. Improv demands that you be operating at the highest level of your creativity intelligence. So these two skills are both very important but I've seen people who are very skilled at one area struggle with the other. Either improvisers feel constrained by having to say the same thing over and over again or people who are really good at doing scripted work feel intimidated and exposed doing improvisation.”

“Your vision will become clear only when you can look into your own heart. Who looks outside, dreams; who looks inside, awakes.”

“The creation of something new is not accomplished by the intellect but by the play instinct acting from inner necessity. The creative mind plays with the objects it loves.”

“Without this playing with fantasy no creative work has ever yet come to birth. The debt we owe to the play of the imagination is incalculable.”

“There is no one "root of all evil" in software development. Design is hard in many ways. People tend to underestimate the intellectual and practical difficulties involved in building a significant system involving software. It is not and will not be reduced to a simple mechanical "assembly line" process. Creativity, engineering principles, and evolutionary change are needed to create a satisfactory large system.”

“I always tell people that my creativity lies in the belly of the beast and that's exactly what it is. A lot of people think that 'dark' is a bad concept, but I think it's a beautiful thing because that's mostly where your best work comes from. You can say it's dark, but you splash so much colour on it from what's inside you. Everybody always puts negative connotations on the idea of darkness.”

“The service of India means the service of those teeming millions steeped in poverty, ignorance and disease. To see that in my lifetime we can soften these harsh edges of extreme poverty and unleash a new economic and social revolution which will bring out the latent creativity and entrepreneurial spirit of our people, I think that's what I feel, I think.”

“If we're going to change the game it has to start at eight, nine and 10 years old. When we were that age we'd go to the pond or backyard rink and throw a puck on the ice and play five on five, or seven on seven. You get this creativity and this imagination that comes from within, just having fun on the pond. Now kids are so focused on team play, and the coaches are so focused on positioning. You can't change it at the NHL level.”

“There are some pretty obvious ways of benchmarking creativity. One way is to perform what I call a creativity audit, which is to look at your capabilities and look at your performance and examine the percentage of revenue that comes from products that are less than five years old, less than three years old and that are current with the present accounting period. You can then compare those figures to those of your competition along the same axes.”

“Every day, there are 770 million Cokes consumed, which means that there are 770 million purchasing decisions made each day regarding the product. To support those decisions, the company must constantly reinvest in its marketing links to its customers. As a result, a high level of creativity must go into everything the company does, from cause-related campaigns - Coca-Cola and its sponsorship of the Olympic Village in Atlanta, for example - to new catch phrases, commercials, marketing slogans, advertising campaigns and promotional tie-ins.”

“There's real "right brain" creativity that goes into all of the organizational processes that a company utilizes and must continually reinvent in order to conduct its business. But there are also the "left brain" accounting functions that must continually ask how the company is doing financially and whether the creative processes are working for the bottom line.”

“The management of creativity is more intimate. By that I mean that it deals with an individual's personal, psychological landscape. It deals with the way you create relationships. It deals with creating an atmosphere and environment that support the creative process. As a result, it is a management skill set that is inherently psychological and that encourages desired outcomes rather than demands those outcomes.”

“The traditional model for a company like Coca-Cola is to hire one big advertising agency and essentially outsource all of its creativity in that area. But Coca-Cola does not do it that way. It knows how to manage creative people and creative teams and it has been quite adept at building a network that includes the Creative Artists Agency in Hollywood, which is a talent agency.”

“I think about the period of, like, the '70s and early '80s where nobody had money to make big movies and there was no CGI or anything like that and people had to get super creative. And then, you know, when you've got somebody who can paint you any picture on a computer and you get hundreds of millions of dollars to make a movie, its almost like the creativity diminishes somewhat.”