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“The farmer and the farm, like "the environment," are looked upon, for example, as means to offset trade deficits. The farm is a place where we can externalize costs. The cost of pesticides to the farmer and the cost of the pesticides to the soil and groundwater are regarded similarly by the public: "a serious problem that something ought to be done about." But the problem is more fundamental than this glib statement would indicate, for soil pollution is an expense of production. So are pesticides and nitrates in our farm wells. So is the loss of farmers from the land.”

“All the big corporations depreciate their possessions, and you can, too, provided you use them for business purposes. For example, if you subscribe to the Wall Street Journal, a business-related newspaper, you can deduct the cost of your house, because, in the words of U.S. Supreme Court Chief Justice Warren Burger in a landmark 1979 tax decision: Where else are you going to read the paper? Outside? What if it rains?”

“Economy denotes the the proper management of materials and of site, as well as a thrifty balancing of cost and common sense in the construction of works. ...the architect does not demand things which cannot be found or made ready without great expense. For example: it is not everywhere that there is plenty of pitsand, rubble, fir, clear fir, and marble... Where there is no pitsand, we must use the kinds washed up by rivers or by the sea... and other problems we must solve in similar ways.”

“We can decide that the presence of cancer-causing substances in our air, water, and food is too expensive. A 2009 study, for example, has found that coal miners in Appalachia costs the region five times more in premature deaths, including from cancer, than it provides to the region in jobs, taxes, and economic benefits. In California, the production and use of hazardous chemicals cost the state $2.6 billion in 2004 alone in lost wages and health-care expenses to treat workers and children with pollution-linked diseases.”

“Where there is a confluence of interests among nations, as, for example the swine flu or polio, you can get well functioning international institutions like the World Health Organization. And you can act. Climate change is different, because the science remains hypothetical and the potential costs staggering.”

“It's a very simple example to show that if you miss one step in a process in can cost you an enormous amount of time and money to fix. With a checklist, you can write it down and give it some someone else for them to do successfully. Checklists require discipline and organization, which is something internet marketers have to master.”