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“I like the trail that the Internet created. For example, I was watching one of those Douglas Sirk movies, and I noticed that Rock Hudson towered over everyone, and I typed in "How tall was" and I saw "How tall was Jesus," and I'm like, "Sure," and half an hour later you're somewhere you didn't expect to be. It doesn't work that same way in books, does it? Even if you have an encyclopedia, the trail isn't that crazy. I like that aspect of it.”

“Though some still see the Internet, for example, as a democratic structure for international individual expression, it is more realistic to recognize it as only the latest technological vehicle to be turned, sooner or later, to corporate advantage - for advertising, marketing and general corporate aggrandizement.”

“Sometimes we do get taken by surprise. For example, when the Internet came along, we had it as a fifth or sixth priority. It wasn't like somebody told me about it and I said, "I don't know how to spell that." I said, "Yeah, I've got that on my list, so I'm okay." But there came a point when we realized it was happening faster and was a much deeper phenomenon than had been recognized in our strategy.”

“I live up in the hills, and I don't have any cable, and I have really slow satellite, so that does it - because being on the Internet is okay, but it takes a long time. I have a prediction that at some point, there will be a backlash. Like at the end of the '60s, there was that back-to-the-land movement, and I'm guessing that people will start consciously saying, "I'm not taking the phone with me," or "I'm only checking email x number of times a day," or "I'm not ever gonna self-Google," for example.”

“It's a very simple example to show that if you miss one step in a process in can cost you an enormous amount of time and money to fix. With a checklist, you can write it down and give it some someone else for them to do successfully. Checklists require discipline and organization, which is something internet marketers have to master.”

“I often use the iPhone as an example of how governments shape markets, because what makes the iPhone ‘smart’ and not stupid is what you can do with it. And yes, everything you can do with an iPhone was government-funded. From the Internet that allows you to surf the Web, to GPS that lets you use Google Maps, to touch screen display and even the SIRI voice activated system - all of these things were funded by Uncle Sam through the Defense Advanced Research Projects Agency (DARPA), NASA, the Navy, and even the CIA!”

“Writing a novel- actually picking the words and filling in paragraphs- is a tremendous pain in the ass. Now that TV's so good and the Internet is an endless forest of distraction, it's damn near impossible. That should be taken into account when ranking the all-time greats. Somebody like Charles Dickens, for example, who had nothing better to do except eat mutton and attend public hangings, should get very little credit.”

“I like to compare the first experiences of the Internet - the fortuitousness, the chance - with reality, with the experience, for example, of being in a city that you don't know. Many times - and I don't know if I can totally defend this argument - I've found that the way one experiences the world, and daily life, we are constantly dealing with these perceptions. And it seems like it works, this superficial perception of determinacy, but it's completely ridiculous.”

“I began to firmly change my mind when I saw how young Egyptians used Facebook, for example, to begin to coalesce their social justice movement in their country. And a good Iranian friend of mine showed me how also in Iran, till the government shut it down, much was communicated via social media. So I'm not against. I use the internet regularly to do research. It's great but you have to use your discernment, especially if researching content.”

“One of my favorite things that Yahoo does on a regular basis is this story: "Wealthiest Rap Artists." That's an example of the internet just perpetuating this myth that we're all just sitting around in these mansions like Steven Tyler, bopping around in our swimming pool. It's bullshit.”