Best groups & focus-groups Quotes | Short & Famous Sayings

“I've never been in a focus-group meeting. I wonder how many anchors can say that.”

Wonder Focus Groups Meetings Anchors Focus Groups

“When we started NFL Films, there were no focus groups, there were no demographic studies, there were no surveys. Every decision that we made, we made with our hearts, not with our heads. And, in the very beginning, we really didn't even have a business plan.”

Heart Made Film Decision Study Focus Plans Groups Nfl Surveys Demographics Business Plan Focus Groups

Author:Steve Sabol

“It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them. As Henry Ford said many years earlier: "If I had listened to my customers, I would have built a faster horse." Inventions in general express Shannon entropy. They come from the supply side.”

Source: Knowledge and Power: The Information Theory of Capitalism and How it is Revolutionizing our World

“It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.”

“To know John Kennedy, as I did, was to understand the true meaning of the word. He understood that courage is not something to be gauged in a poll or located in a focus group. No adviser can spin it. No historian can backdate it. For, in the age old contest between popularity and principle, only those willing to lose for their convictions are deserving of posterity's approval.”

Knows Age Loses Principles Focus Groups Willing Understood Conviction Historian Approval Popularity Contests Polls Posterity Deserving Adviser True Meaning John Kennedy Focus Groups

Author:Gerald R. Ford

“We only do what we think is good and what we're happy with. I do that in stand-up, I even do it with my children's books. I don't do market research, I don't have focus groups, I don't care. I don't care if it fails, honestly. I'd rather have something that's completely mine fail than something succeed that I'm not proud of.”

Ifs Thinking Children Book Care Focus Failing Groups Mines Proud Succeed Research Don't Care Honestly I Don't Care My Children Children's Books Market Research Focus Groups

Author:Ricky Gervais

“I don't hide my emotions from people. I am not a focus-group tested, blow-dried candidate or governor.”

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Author:Chris Christie

“About 85 percent of what you see is just because I get on the phone and [say], 'Let's go do this'. I don't do any market research or test groups or focus [groups]. I just go, 'It's my company; would I buy it, personally?'”

Company Focus Groups Research Percent Tests Phones Market Research Focus Groups

Author:Todd McFarlane

“Because of the spin-meisters and the focus groups and the way politics is run now. It's run by polls and focus groups. So it's even more true today, I think, than it was some 40 years ago.”

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Author:Bob Newhart

“When you make comedy, you make it for the people and you try to have as many screenings and as many tests and you do focus groups and you read the cards and you try to give the people what they want in this comedy.”

People Want Giving Trying Comedy Focus Groups Tests Cards Screening Focus Groups

Author:Chris Rock

“I have always done what I love myself. My philosophy was that I never had focus groups. I did what I wear.”

Done Philosophy Focus Groups Love Myself I Love Myself Focus Groups

Author:Ralph Lauren

“I feel passionately about issues, and I don't hide my emotions from people. I am not a focus group-tested, blow-dried candidate or governor. Now that has always made some people, you know, uneasy. Some people like that style, some people don't. [...] But I am not a bully.”

“This party will not take its position based on public opinion polls. We will not take a stand based on focus groups. We will not take a stand based on phone-in shows or householder surveys or any other vagaries of pubic opinion.”

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Author:Stephen Harper

“Focus groups are a waste of time, filled with people telling you what you want to hear so they can go home.”

People Want Home Focus Groups Waste Filled What You Want Wasting Time Focus Groups

Author:Sergio Zyman

“When you sit and watch the film with an audience, the focus groups and the cards and all of that is the less what you're worrying about. When you watch a film with an audience you see what is working and what's not working.”

Film Watches Worry Audience Focus Groups Cards Focus Groups

Author:Christopher McQuarrie

“...The British press... [claimed that Tony] Blair was simply Bush's poodle - a favorite phrase, bewilderingly popular, although it made no sense - and that he was ignoring the will of the British people. Considering the hacks had spent Blair's first six years in office condemning him for relying on focus groups and opinion polls for his policies - in other words, paying attention to nothing but the will of the people, or at least their whims - that seemed a little rich to me, but as I said, logical consistency has never figured highly in the British media's scale of values.”

“What's the job of the candidate in this world? The job of the candidate is to raise the money to hire the consultants to do the focus groups to figure out the 30-second answers to be memorized by the candidate. This is stunningly dangerous.”

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Author:Newt Gingrich

“With the initial focus groups and the initial look-sees, the Rams are a very popular team in Southern California. And so one of the reasons that it was attractive to us to work against them is because they have that good flavor.”

Looks Reason Focus Groups Team California Attractive Southern Flavor Initials Very Popular Rams Southern California Focus Groups

Author:Jerry Jones

“Steve Jobs always believed that you didn't want to do focus groups or research and ask people what they wanted. You wanted to create products that they didn't know they wanted yet and they would fall in love with. And I think that was part of the magic of his design philosophy.”

People Thinking Knows Want Philosophy Wanted Jobs Fall Asks Focus Magic Groups Design Products Research Falling In Love Always Believe Focus Groups

Author:Steve Case

“Don't underestimate the value people place on authenticity. Politicians listen to the focus groups and say the things they think people want to hear. But after 30 years of reading consumers, I know that they can smell phonies.”

People Thinking Knows Want Years Values Reading Focus Groups Politician Smell Authenticity Consumers Underestimate Phony Focus Groups

Author:Rochelle B Lazarus

“If you ever go behind the glass and look at the focus groups that are deciding what you're gonna watch, it's scary. This cross-section of people they just happen to bring in to decide the fate of mankind on television is really scary.”

People Ifs Looks Happens Behinds Watches Focus Fate Groups Mankind Television Crosses Glasses Scary Sections Really Scary Focus Groups

Author:Adrian Pasdar

“The good news from the U.S. military survey of focus groups is that Iraqis do accept the Nuremberg principles. They understand that sectarian violence and the other postwar horrors are contained within the supreme international crime committed by the invaders.”

Accepting Principles Focus Violence Groups Military Crime Horror News International Committed Supreme Good News Surveys Invaders Focus Groups Nuremberg Nuremberg Trials

Author:Noam Chomsky

“This deep insecurity has been going on for a while. I mean I picked it up in 2014 sitting in focus groups of women who were feeling terrified, not just about that ISIS was coming, but terrified that their children couldn't be safe at school, terrified about what was happening in Ferguson and other places.”

Mean Children Has Beens Feelings School Focus Groups Safe Happenings Sitting Insecurity Terrified Isis Ferguson Focus Groups

Author:Chuck Todd

“A joke is either funny or it's not funny. If I hear a funny joke, you know what I do? I laugh, that's what I do. I don't start a focus group to see who got hurt by the joke.”

Ifs Knows Hurt Laughing Focus Groups Jokes Funny Jokes Focus Groups Got Hurt

Author:Alonzo Bodden

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