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“We did a campaign here with New York Times. We had a great ad: "Today in America, someone will kill an elephant for a bracelet." We became sensitized in our society. Now there are four or five billion people in Asia who need to get this message. We need to use social media, print magazines, celebrities - anything we can to share this message. It's not cool, it's not okay. You are destroying beautiful animals. You are robbing a continent of its wealth. And you are hurting a lot of innocent people.”

“My main message to folks who love animals is that you can do something every day to help them. Even if you have no money or time, per se, you can find ways to contribute on any level: sharing shelter animals on social media, donating old blankets or towels to a local shelter, starting a petition online for an animal cause.”

“To be proactive is to educate yourself and get the word out via social media, or through one of the many animal-welfare organizations around the world, and by signing petitions, starting your own campaigns, rescuing and fostering animals, organizing cleanups, recycling, volunteering at your local animal shelter, going to eco-tourist destinations or photo safaris. This will help get the word out to the masses, and hopefully, this will bring more awareness and more compassion to animal welfare.”

“Undercover investigations threw back the curtain on the systemic exploitation of animals on factory farms. The response by agribusiness interests has been to back laws that ban animal advocates from taking pictures or videos at these facilities, and ban the media from publishing any that are taken. The laws also make it a crime for animal advocates to seek employment at animal enterprises without disclosing their intentions.”

“Things like social media and the Internet, of course, it's not going away. There is no cure for it. And this shouldn't be just like there shouldn't be, you know - it would have been a tragedy if there was a cure for the printing press. I think it's just that it's an amazing tool that we as a - as an animal are just getting to grips with because it's like we've grown a new ultra powerful limb and we're learning how to use it.”