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“Some of the power has shifted from companies to people. Using social media tools (blogs, wikis, tagging, etc.) more individuals are creating semi-spontaneous 'groundswells' of opinions to which companies and other institutions are realizing they must respond. From marketing to consumers organizations are being pulled into engaging with individuals.”

“What I've started to realize is that social media is not just technology - it's become its own entity, full of energy waves. These energy waves could be a Tweet about something you are furious about, like the Keystone Pipeline, or a piece of legislation. Instantly, energy surrounds and adds traction, influence, making it come alive”

“Years ago, it was easier to make new things than it is now. The weight of experience weighs heavily, and the expectations; everybody wants to see something they haven't seen before. Now, with social media, with too much information, with the speed of information - all that is making it harder and harder to realize the objective.”