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“If I could get one message to you it would be this: the future of this country and the welfare of the free world depends upon our success in space. There is no room in this country for any but a fully cooperative, urgently motivated all-out effort toward space leadership. No one person, no one company, no one government agency, has a monopoly on the competence, the missions, or the requirements for the space program.”

“When someone is made the head of an office in the Ogilvy & Mather chain, I send him a Matrioshka doll from Gorky. If he has the curiosity to open it, and keep opening it until he comes to the inside of the smallest doll, he finds this message: If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.”

“I did something rather innovative that my competitors didn't like: I took out a full-page advertisement in the Yellow Pages that listed an office on the east side of Cincinnati, and another office on the west side, while every other heating/air-conditioning company had only one location and one phone number. I was the citywide company. In fact, our 'westside office' was just an answering service taking telephone message. From the start we appeared to be a big company.”

“This is a world that's big enough for everyone. I like that message in that comes out of John Lasseter, and it comes out Pixar, it comes out of the Apple, Google, the Ben and Jerry's thing. These are American companies that send that message around that is good, that is healthy. And everyone goes, "That's the America I always believed in before Watergate."”

“Often they [writers on the study of management] have a point of view based upon intuition and experience. They then offer a cadence of two-paragraph examples carefully selected to "prove" their theory, and then they write "one size fits all" books. The message is, "If you'd do what these companies did, you'd be successful too."”

“Every big company has some little guy who is an enthusiast off in the corner working on technology. In Japan, it is integrated into their high-level strategy. They see it as a communication medium, because for them, just the words - and this is the problem that they have with Americans - just the words they say to you is not the complete message. Their facial expressions, their body language, there is a lot of context. Also, their written language doesn't translate to keyboards well.”