“Much brass has been sounded and many cymbals tinkled in the name of advertising; but the advertisements which persuade people to act are written by men who have an abiding respect for the intelligence of their readers, and a deep sincerity regarding the merits of the goods they have to sell.” PeopleMenHas BeensNamesWrittenReaderSellsAdvertisingMeritGoodsSincerityAbidingAdvertisementsBrassCymbals Author:Bruce Barton
“Good advertising should give the reader essential facts about the product or company advertised and should do so engagingly without trickery or hogwash.” GivingShouldFactsCompanyProductsReaderEssentialsAdvertisingTrickeryHogwash Author:Leo Burnett
“The headline is the 'ticket on the meat.' Use it to flag down readers who are prospects for the kind of product you are advertising.” KindUseEconomyProductsPerspectiveReaderAdvertisingMeatFlagsTicketsHeadlinesProspects Author:David Ogilvy
“Some manufacturers illustrate their advertisements with abstract paintings. I would only do this if I wished to conceal from the reader what I was advertising.” IfsPaintingReaderAdvertisingAbstractAdvertisementsAdvertising AgenciesAbstract Painting Book:Confessions of an advertising man Source: Confessions of an advertising man