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Reader Quotes

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Reader Quotes

“The photographs are not illustrative. They, and the text, are coequal, mutually independent, and fully collaborative. By their fewness, and by the importance of the reader’s eye, this will be misunderstood by most of that minority which does not wholly ignore it. In the interests, however, of the history and future of photography, that risk seems irrelevant, and this flat statement necessary.”

Doe Seems Eye Interest Risk Reader Photography Importance Independent Photographer Photograph Statements Minorities Flats Irrelevant Misunderstood

Author:Walker Evans

“The way in which the photograph records experience is also different from the way of language. Language makes sense only when it is presented as a sequence of propositions. Meaning is distorted when a word or sentence is, as we say, taken out of context; when a reader or listener is deprived of what was said before, and after. But there is no such thing as a photograph taken out of context, for a photograph does not require one. In fact, the point of photography is to isolate images from context, so as to make them visible in a different way.”

Source: Amusing Ourselves to Death: Public Discourse in the Age of Show Business

“Most readers look at the photograph first. If you put it in the middle of the page, the reader will start by looking in the middle. Then her eye must go up to read the headline; this doesn't work, because people have a habit of scanning downwards. However, suppose a few readers do read the headline after seeing the photograph below it. After that, you require them to jump down past the photograph which they have already seen. Not bloody likely.”

People Ifs Firsts Looks Eye Past Seeing Middle Reader Habit Pages Photograph Bloody Her Eyes Headlines Scanning

Author:David Ogilvy

“That [photographs] disturb readers is exactly as it should be: that's why photojournalism is often more powerful than written journalism.”

Should Powerful Written Reader Photograph Journalism Photojournalism

Book:Scribble scribble: notes on the media

Source: Scribble scribble: notes on the media

“...in the theatre the stage keeps the audience aware of the fictional nature of the action. The reader poring over a magazine, on the other hand, identifies what he sees in the photographs as real.”

Real Hands Action Audience Stage Reader Photograph Theatre Magazines

Book:Photography & Society

Source: Photography & Society