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Reader Quotes

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Reader Quotes

“The serious reader in the age of technology is a rebel by definition: a protester without a placard, a Luddite without hammer or bludgeon. She reads on planes to picket the antiseptic nature of modern travel, on commuter trains to insist on individualism in the midst of the herd, in hotel rooms to boycott the circumstances that separate her from her usual sources of comfort and stimulation, during office breaks to escape from the banal conversation of office mates, and at home to revolt against the pervasive and mind-deadening irrelevance of television.”

“I also like to use a sensational headline. Many people read blogs in aggregators, which generally show only the headline. So you have to give people a reason to click through. Blogs need to be real and personal. Reading it should be like hanging out with you. I play music for my readers. I show them videos I like. I tell them what I did over the weekend. And I tell them what is happening in the technology, Internet, and VC markets.”

“I speak as an unregenerate reader, one who still believes that language and not technology is the true evolutionary miracle. I have not yet given up on the idea that the experience of literature offers a kind of wisdom that cannot be discovered elsewhere; that there is profundity in the verbal encounter itself, never mind what further profundities that author has to offer; and that for a host of reasons the bound book is the ideal vehicle for the written word.”

“I think the way design was practiced for most of the 20th century was very declarative. A designer came up with a solution for a project and put it in place and shipped the solution and it landed in a reader or a customer's hands as a brochure. They would see it as a poster, or as a piece of signage. And that was sort of it. That was the end of it. I think Internet technology has really upended that whole equation because in some ways a designer's work is never really done online.”