“Chats are so new to newspapers, historically. But they're so incredibly valuable because editors/reporters/columnists get to find out what's on the minds of our readers, what you think we should be writing about, what ticks you off, what makes you happy. Sometimes it can confirm what you think readers are interested in; sometimes it can turn you around 180 degrees.” ThinkingShouldWritingMindSometimesTurnsReaderDegreesValuableNewspapersEditorsReportersMake You HappyTickColumnists Author:Michael Wilbon
“If writing is thinking and discovery and selection and order and meaning, it is also awe and reverence and mystery and magic....Authors arrive at text and subtext in thousands of ways, learning each time they begin anew how to recognize a valuable idea and how to reader the texture that accompanies, reveals or displays it to its best advantage.” IfsThinkingWayWritingIdeasOrderMagicMysteryReaderDiscoveryAdvantageValuableAweReverenceDisplaySelectionTextureAccompanySubtext Author:Toni Morrison
“The copywriter uses words as tools to persuade and motivate an audience. You persuade your readers that you have something valuable to offer; you motivate them to acquire it for themselves. This is the essence of effective copywriting.” UseAudienceReaderOffersToolsEssenceValuableAcquireCopywriting Book:Words That Sell Source: Words That Sell
“You can do the best research and be making the strongest intellectual argument, but if readers don't get past the third paragraph you've wasted your energy and valuable ink.” IfsPastEnergyCan DoReaderIntellectualResearchArgumentThirdsValuableStrongestInkDo The BestParagraph Author:Carl Hiaasen
“Remember that the reader's attention is yours for only a single instant. They will not use up their valuable time trying to figure out what you mean.” TryingMeanUseRememberAttentionFiguresReaderValuableInstantValuable Time Author:John Caples
“It was important to buy into the fact that the nine hundred pages an end-reader never sees are just as valuable as the ones that are bound and placed on the shelf.” ImportantEndsFactsReaderPagesHundredBoundsValuableNineShelves Author:Joshua Mohr
“We need heroes of color in all different genres. It's also valuable for white readers to be able to meet people in books that are different than themselves. That can be a way of expanding their minds and experiences.” PeopleWayNeedsMindBookDifferentAbleWhiteColorReaderHeroValuableGenreExpandingDifferent Genres Author:Kekla Magoon