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“It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them. As Henry Ford said many years earlier: "If I had listened to my customers, I would have built a faster horse." Inventions in general express Shannon entropy. They come from the supply side.”

“By the late Nineties, we had become a more visual nation. Big-money taste moved to global standards - new architecture, design and show-off contemporary art. The Sloane domestic aesthetic - symmetry, class symbolism and brown furniture - became as unfashionable as it had been hot in the early Eighties.”

“Architecture exhibits the greatest extent of the difference from nature which may exist in works of art. It involves all the powers of design, and is sculpture and painting inclusively. It shows the greatness of man, and should at the same time teach him humility.”

“If God is watching us, as some believers suggest, as though we were a television show and God had a lot of free time, the deity would surely be bemused by how dumbed-down devotion has sometimes become in this so-called modern era. How might an omnipotent being with the long view of history respond to those who visit the traveling exhibit of a grilled-cheese sandwich, sold on eBay, that is said to bear the image of the Virgin Mary? It certainly argues against intelligent design, or at least intelligent design in humans.”

“Serious accidents are frequently blamed on "human error." Yet careful analysis of such situations shows that the design or installation of the equipment has contributed significantly to the problems. The design team or installers did not pay sufficient attention to the needs of those who would be using the equipment, so confusion or error was almost unavoidable.”

“The success factor is a combination of intuition and honestly, it's mostly only intuition. A design business is inherently dependent upon the intuition of its chief designer. Luckily I have a track record that if you show me five pairs of shoes I will almost always pick the one pair that will sell the best. It's just a gift I have for mass taste - a link with what people want in a certain moment in time.”