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“In sport, mental imagery is used primarily to help you get the best out of yourself in training and competition. The developing athletes who make the fastest progress and those who ultimately become their best make extensive use of mental imagery. They use it daily as a means of directing what will happen in training, and as a way of pre-experiencing their best competition performances.”

“It is not a dreamlike state, but the somehow insulated state, that a great musician achieves in a great performance. He's aware of where he is and what he's doing, but his mind is on the playing of his instrument with an internal sense of rightness - it is not merely mechanical, it is not only spiritual; it is something of both, on a different plane and a more remote one.”

“People need to take as much interest in other sports as they take in cricket, and that's where we come across a vicious cycle of performance, sponsorship, recognition, jobs and TV visibility. It's a typical chicken-and-egg story; each one is directly related to the other without an answer for what comes first.”

“Back when I was training, probably the only nutritious thing on the market was Gatorade-that's all that we knew. But now in this day and age, people are more prone to go out to try new things to enhance their performance on the field-to enhance their physical appearance. I am a firm believer in if you can't get it the old fashioned way, you don't need it. You have a lot of people on the run and really don't have time to sit down and eat a balanced meal.”

“I've got a strength and conditioning coach, a weights coach, but I've also got a nutritionist, a physiotherapist and a masseur available to me if I need it. It's quite a good network. I've also got sports scientists who record the technical information, so that, after the race, we can analyse the video and check comparisons between, not only me and the other competitors, but me and my best performance. I couldn't do it without these guys, but I'm the one who gets all the credit.”

“The main challenge is technology and that's something I really push and work closely with Adidas on. They're real leaders in sports performance; always trying to push that further and further and get the best technology they can. That takes time and has rigorous testing, it's very laborious, but it's also very rewarding. You get to work with fantastic athletes, and that's a fantastic thing that has nothing to do with my day job in ready-to-wear.”