“Customers don't know what they want. There's plenty of good psychology research that shows that people are not able to accurately predict how they would behave in the future. So asking them, 'Would you buy my product if it had these three features?' or 'How would you react if we changed our product this way?' is a waste of time. They don't know.” PeopleIfsKnowsWayWantShowsAbleThreePsychologyChangedProductsWasteResearchAskingCustomersPlentyFeaturesBehaveWasting Time Author:Eric Ries
“When I was 14 I used to have a calendar on my wall, crossing the days off until I was 15, because the school leaving age was 15. Then three months before I turned 15 they changed the leaving age to 16.” AgeSchoolUsedThreeChangedWallMonthsLeavingCrossingsCalendarsThree MonthsDays Off Author:Mark E. Smith
“It is despairing to consider that the cost and reliability of access to space have barely changed since the Apollo era over three decades ago. Yet in virtually every other field of technology, we have made great strides in reducing cost and increasing capability.” MadeThreeSpaceTechnologyFieldsChangedCostDecadesAccessErasCapabilityApolloReducingStrideReliability Author:Elon Musk
“The qualifying system helps the top guys like Sergio Garcia, who play most of their golf in the U.S. They can rely on the world rankings and just play their four extra events [with the four majors and three World Golf Championship events counting as seven European events]. But for the other guys it's tough, and I don't know if that can be changed. It is a tricky situation.” IfsKnowsWorldPlayHelpingGuyThreeSituationFourEventsChangedMajorsToughGolfSevenRelyExtrasChampionshipCountingTrickyOther GuysRankingQualifying Author:Luke Donald
“I went down to London with the idea that I was going to do vocals over this crazy, crazy trip-hop digital beat. Within two or three months, I heard Hunky Dory by David Bowie and that changed me in one way, and I realized what I actually wanted was to have an E Street Band - individuals, not session musicians.” WayTwoIdeasWantedThreeIndividualHeardCrazyStreetsChangedMonthsBandMusicianBeatsLondonI RealizedOne WayHopsDigitalSessionVocalThree MonthsBowie Author:KT Tunstall
“New information technologies-including email, the web, and computerized blast-faxes and phone calls-have fundamentally changed the landscape of political competition in modern democracies. They've done so in three ways: by dramatically boosting the access of individuals and special interests to politically potent information, by making it easier for such people to coordinate their activities and exert political power, and by greatly increasing the pace of events within our political systems.” PeopleWayDonePoliticalThreePoliticsIndividualInterestTechnologyDemocracyModernSpecialEventsInformationChangedInternetEasierActivityCompetitionIncludingPhonesAccessLandscapePaceEmailBlastPolitical SystemsPhone CallsInformation TechnologyPolitical PowerSpecial InterestsCoordinatesNew InformationThree WaysFax Author:Thomas Homer-Dixon
“The biggest thing that will define my legacy is how I've done it, and what I've done, and who I am. I'm a weird big guy. Doing rapping, doing movies. Do a lot of stuff. But always do things the right way. Went to the police academy to become a police officer. Get his master's in criminal justice, stayed out of trouble. Played for three different teams. Changed three different franchises around. This is a guy who they would have secret meetings about to change the rules. So, that's going to be my legacy: the most dominant player ever.” WayDifferentDoneBigsGuyThreeStuffJusticeSecretPlayerTroubleTeamChangedMastersBasketballPoliceMeetingsRapCriminalsWho I AmLegacyOfficersDominantRight WayAcademyPolice OfficerCriminal JusticeBig GuysPolice Academy Author:Shaquille O'Neal
“I've never changed my approach to acting. I've always felt like I've gotten better. I think that all of us can get better. I feel like, in my acting, I'm better than I was three pictures ago. I think about it. I'm a slow study. It takes me a long time to grasp the material, in order to perform it. But when I come to the set, on the first day, I know the whole movie. That's why I have to start early.” ThinkingKnowsFeelsFirstsLongWholeOrderThreeFeltActingStudyChangedMaterialsApproachLong TimeGet BetterTake MeNever Change Author:Kevin Costner
“I nearly died three times in 2008, and when you go through those experiences, you realize that you're blessed every day that you wake up. My world changed, my life changed, and with the help of my wife Jane, I was able to survive.” WorldHelpingAbleThreeRealizingWifeChangedWake UpDiedBlessedMy WifeLife ChangingThree TimesJaneChanged My Life Author:Jon Anderson
“In most, if not quite all, parts of the world, the size, shape and longevity of the human body have changed more substantially, and much more rapidly, during the past three centuries than over many previous millennia.” IfsWorldHumansBodyPastThreeCenturyChangedShapesSizeLongevityHuman Body Author:Robert Fogel
“In the past, in order to continue as a candidate, a serious candidate, you had to be in the top three finishes in Iowa. You had to be in the top two out of New Hampshire. All our presidents elected in the past half-century finished either first or second in New Hampshire and in the top three in Iowa. That changed with the Citizens United, when we gave unlimited amounts of money.” FirstsTwoPastOrderThreePresidentUnitedHalfCenturyChangedSeriousAmountCitizensFinishedCandidatesUnlimitedIowaHampshireNew HampshireCitizens United Author:Mark Shields
“One woman is a pest and two women is a team, but three women or more is a coalition. If you can bring a lot of people together as a coalition, you can get a lot changed.” PeopleIfsTwoTogetherThreeTeamChangedCoalitionsOne WomanPests Author:Marlo Thomas