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Edward Bernays

Edward Bernays Quotes

Public Relations Consultant

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Famous Edward Bernays Quotes

“Once he could read and write he would have a mind fit to rule. So ran the democratic doctrine. But instead of a mind, universal literacy has given him rubber stamps, rubber stamps inked with advertising slogans, with editorials, with published scientific data, with the trivialities of the tabloids and the platitudes of history, but quite innocent of original thought.”

WritingMindGivenFitUniversalOriginalsDemocraticDoctrineInnocentAdvertisingDataRanLiteracyStampsSlogansRubberTabloidsEditorialsPlatitudesTrivialityOriginal Thought
Author:Edward Bernays
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“A single factory, potentially capable of supplying a whole continent with its particular product, cannot afford to wait until the public asks for its product; it must maintain constant touch, through advertising and propaganda, with the vast public in order to assure itself the continuous demand which alone will make its costly plant profitable.”

WholeOrderAsksWaitingParticularProductsDemandCapableConstantPlantAdvertisingPropagandaFactoriesContinentsProfitable
Book:Propaganda
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“The invisible government tends to be concentrated in the hands of the few because of the expense of manipulating the social machinery which controls the opinions and habits of the masses. To advertise on a scale which will reach fifty million persons is expensive. To reach and persuade the group leaders who dictate the public's thoughts and actions is likewise expensive.”

PersonsHandsGovernmentActionSocialLeaderOpinionMillionsGroupsHabitMassScalesInvisibleAdvertisingExpensiveFiftyManipulationExpensesMachineryThoughts And Actions
Book:Propaganda
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