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Edward Bernays

Edward Bernays Quotes

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Famous Edward Bernays Quotes

“The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country. ...We are governed, our minds are molded, our tastes formed, our ideas suggested, largely by men we have never heard of. This is a logical result of the way in which our democratic society is organized. Vast numbers of human beings must cooperate in this manner if they are to live together as a smoothly functioning society. ...In almost every act of our daily lives, whether in the sphere of politics or business, in our social conduct or our ethical thinking, we are dominated by the relatively small number of persons...who understand the mental processes and social patterns of the masses. It is they who pull the wires which control the public mind.”

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Book:Propaganda
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“The conscious and intelligent manipulation of the organised habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country.”

ImportantCountryGovernmentOpinionHabitElementsMassConsciousIntelligentDemocraticInvisibleOur CountryPropagandaManipulationNew WorldConspiracyMechanismUnseenRulingManipulateNew World OrderWorld OrderMind ControlDemocratic SocietyMass MediaWorld GovernmentOrganisedNwoSecret SocietyMedia ManipulationControlling GovernmentMedia Control
Book:Propaganda
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“The minority has discovered a powerful help in influencing majorities. It has been found possible so to mold the mind of the masses that they will throw their newly gained strength in the desired direction. In the present structure of society, this practice is inevitable. Whatever of social importance is done today, whether in politics, finance, manufacture, agriculture, charity, education, or other fields, must be done with the help of propaganda. Propaganda is the executive arm of the invisible government.”

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Author:Edward Bernays
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“The invisible government tends to be concentrated in the hands of the few because of the expense of manipulating the social machinery which controls the opinions and habits of the masses. To advertise on a scale which will reach fifty million persons is expensive. To reach and persuade the group leaders who dictate the public's thoughts and actions is likewise expensive.”

PersonsHandsGovernmentActionSocialLeaderOpinionMillionsGroupsHabitMassScalesInvisibleAdvertisingExpensiveFiftyManipulationExpensesMachineryThoughts And Actions
Book:Propaganda
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“We are governed, our minds are molded, our tastes formed, our ideas suggested, largely by men we have never heard of. This is a logical result of the way in which our democratic society is organized. Vast numbers of human beings must cooperate in this manner if they are to live together as a smoothly functioning society.”

IfsMenWayMindHumansIdeasTogetherHuman BeingsResultsNumbersHeardTasteDemocraticPropagandaOrganizedLogicalManipulationNew World OrderWorld OrderMind ControlDemocratic Society
Book:Propaganda
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“Just as women supplement men in private life, so they will supplement men in public life by concentrating their organized efforts on those objects which men are likely to ignore. There is a tremendous field for women as active protagonists of new ideas and new methods of political and social housekeeping. When organized and conscious of their power to influence their surroundings, women can use their newly acquired freedom in a great many ways to mold the world into a better place to live in.”

MenWorldWayIdeasUsePoliticalSocialFreedomEffortInfluenceFieldsObjectsConsciousMethodActiveOrganizedGreat MenManipulationNew IdeasBetter PlaceSurroundingsPrivate LifeMoldPublic LifeConcentratingSupplementsProtagonistsPlaces To LiveHousekeeping
Author:Edward Bernays
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“No serious sociologist any longer believes that the voice of the people expresses any divine or specially wise and lofty idea. The voice of the people expresses the mind of the people, and that mind is made up for it by the group leaders in whom it believes and by those persons who understand the manipulation of public opinion. It is composed of inherited prejudices and symbols and clichés and verbal formulas supplied to them by the leaders.”

PeopleMindBelievePersonsMadeIdeasVoiceLeaderOpinionWiseGroupsDivineSeriousPrejudiceSymbolsManipulationFormulasPublic OpinionLoftySociologists
Author:Edward Bernays
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“If we understand the mechanisms and motives of the group mind, it is now possible to control and regiment the masses according to our will without their knowing it In almost every act of our daily lives, whether in the sphere of politics or business, in our social conduct or our ethical thinking, we are dominated by the relatively small number of persons who understand the mental processes and social patterns of the masses. It is they who pull the wires which control the public mind.”

IfsThinkingMindPersonsSocialProcessNumbersKnowingGroupsMassPatternsPropagandaMotiveDaily LifeManipulationEthicalSpheresMechanismWireMind ControlSmall Numbers
Author:Edward Bernays
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