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Cool memories

Book by Jean Baudrillard · 21 quotes · Fate, Ifs, Technology

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“Here, more or less, is the present philosophy: a cop beats up an immigrant in a police station - an incidental news item. But this cop had psychological problems - that is a social fact. How can society delegate the exercise of legitimate violence to individuals who are human, all too human, and whose psychology we have recently discovered - cops? This is a real problem (for journalists). The immigrant is beaten up and forgotten - he is not part of the social. The social begins with social psychology and that is always the psychology of the cop. We see the same conversion in the Greenpeace affair: the fact that French agents went off to blow up and sink a troublesome ship is something to be hushed up. But that there were members of these same secret services willing to betray the operation and give information to the press, that is the real problem, and we shall have to act.”

“He illuminates the landscape of society with an intense, ultra sensitive light and brings out a strange, hyperreal relief - a coherent reading, precisely like the light of a laser. The local is a shabby thing. There's nothing worse than bringing us back down to our own little corner, our own territory, the radiant promiscuity of the face to face. A culture which has taken the risk of the universal, must perish by the universal. Exile always offers a marvellous - pathetic or dramatic - distance, a distance which aids judgement, a serenity orphaned by its own world. Deterritorialization, on the other hand, is a demented deprivation. It is like a lobotomy. It has in it something of agony, of the inconstancy and disconnection of circuits. You need an infinite stretch of time ahead of you to start to think, infinite energy to make the smallest decision. The world is getting denser. The immense number of useless projects is bewildering. Too many things have to be put in to balance up an uncertain scale. You can't disappear any more. You die in a state of total indecision. A frenzy of indifference in these times of 'speed'. In the same way as you can counter the acceleration of your molecules with an iced drink, you have to head off artificial euphoria by pulling on the brake of melancholy. Science and technologies could have become extensions of our human faculties, as MacLuhan wanted. Instead, they have devoured them. They have become sarcastic, like the laugh of the same name which devours flesh or like the creatures on the banks of the Styx which destroy the substance of the mental faculties.”

“Dead periods have to be left to take their chances. This goes for the present too, which we should not try to disturb in its melancholy deliquescence. Even in politics - indeed especially in politics - relentless therapy is the worst of things. This is exactly what socialists practise on the social, ecologists on nature and all of us on a host of defunct ideologies: a relentless therapy. Living on because we refuse to see technology give in to death. Anticipating everything, hoarding everything, because we refuse to see events slipping beyond our grasp. We cultivate the coma of yesteryear. We adore artificial transplants. We go crazy over prostheses. Everywhere this relentless clinging to life corresponds to the emaciation of the original figures of life, to the disincarnation of bodies, to the therapeutic reincarnation of a dead world, a bygone age. A society which allows an abominable event to burgeon from its dungheap and grow on its surface is like a man who lets a fly crawl unheeded across his face or saliva dribble unstemmed from his mouth - either epileptic or dead.”

“Against all our historically-minded culture (out of compassion for our present state), the only excitement is to be found in anticipation (out of impertinence towards our future state). Infinite spaces (Pascal would have nothing to fear today) have become advertising spaces. It is advertising which will fuel all the sidereal infrastructure of communication. No more silent stars or astrological signs. It is advertising which will fuel the no-osphere. The more we colonize virgin space, the more we enter the blackmail space of the fully developed advertising form. Embryos frozen, unfrozen and then reimplanted in the mother's womb. What becomes of frozen embryos whose parents have died accidentally? Orphans of artificial insemination? Billionaire foetuses? Fortunately there is a committee for embryo-genetic control and a commission for the ethics of human reproduction. But the orphans of the concept? What becomes of a frozen concept whose parents have died accidentally?”

“Asia so degraded, so corrupted by the colonial era and by its own crowdedness that it can only choose between depravity and the puritan orgy of communIsm. The women of Thailand are so beautiful that they have become the hostesses of the Western world, sought after and desired everywhere for their grace, which is that of a submissive and affectionate femininity of nubile slaves - now dressed by Dior - an astounding sexual come-on in a gaze which looks you straight in the eye and a potential acquiescence to your every whim. In short, the fulfilment of Western man's dreams. Thai women seem spontaneously to embody the sexuality of the Arabian Nights, like the Nubian slaves in ancient Rome. Thai men, on the other hand, seem sad and forlorn; their physiques are not in tune with world chic, while their women's are privileged to be the currently fashionable form of ethnic beauty. What is left for these men but to assist in the universal promotion of their women for high-class prostitution?”

“The only strategy is to be totally indifferent to either of the two opposing solutions. It is at this point that everything comes effortlessly to you since you don't know what fate you're precipitating yourself into. It's as if ideas appeared from both directions at the same time, since you are equally open to the other's strategy. And if he is defeated, it won't have been by the relation of forces, but because you could just as easily have taken his side. This suggests stratagems and solutions to you before which he can only yield.”

“We are entering a period of intense cadaverousness and our imaginations are simply not up to it. Here too we must choose and make our own personal obituaries. Is this a foretaste of the end of the century? Everything today - the launching of a newspaper, a ship, a commercially ruinous aircraft, a road network, a new missile or a cultural programme - is justified in the last instance by the fact that it creates jobs. This argument, which is itself devoid of meaning, is our alibi, our last rites, our Extreme Unction.”

“The night of 'the look' on the avenue de New York. People drift along not seeing each other. It is like a vernissage without paintings. It could be the Exterminating Angel or 'Pure Festival' - pure in the sense of Virilio's 'pure war' - on screen. The only hot spot is the trap-door through which the champagne arrives. Peculiar feverish, power-mad tribe, dissolute yet oversensitive, metaphysics with infrared lighting. Nothing in their gaze, everything in the way they look, nothing in their eyes, everything in the decibel level. The gentle air of the Piazza Navona in December, with the acetylene lamps and the reflections of the turquoise water on the Bernini horses. A beauty that is purely Roman. In the Campo dei Fiori someone has laid fresh flowers at the foot of the statue of Giordano Bruno, burned for heresy on this very spot four centuries ago. The touching loyalty of the Roman people; where else would you see such a thing? The hot December multitudes spill out into the street: Christmas is almost as mild here as in Brazil. The city is only beautiful when the crowd invades it. So many people on the streets always gives the impression of a silent uprising. Everyone walks along in the luminous muted buzz of voices and the narrow streets. Everything is transformed into a silent opera, a theatrical geometry. Everything sings in this part of the city.”

“If you set five men pulling on a rope, you multiply the strength of each in dividual by five. With death, it's the other way round. If you kill a thousand men, the death of each is a thousand times less important than if he had died alone (Gombrowicz). A specious logic, since it is a matter of quantity in the one case and of quality in the other (the one is multiplied, the other divided, so deep down there is no paradox). But it is a superb proposition all the same! Certain regimes reserve for themselves a monopoly on physical violence. As for the socialists, they reserve a monopoly on moral comedy. That is why it is quite difficult to make fun of them. But this is not something they should be proud of, because when something no longer makes you laugh, it probably means what is ridiculous about it is already deeply buried away, immune from further harm, irreparable. It is against all the rules for power to appropriate a function - ridicule - which commonly belongs to the sphere of manners and which is normally the province of the public mind”

“Everywhere power has to be seen in order to give the impression that it sees. But this is not the case. It doesn't see anything. It is like a woman walled up in a 'peepshow'. It is separated from society by a two-way mirror. And it turns slowly, undresses slowly, adopting the lewdest poses, little suspecting that the other is watching and masturbating in secret. The metro. A man gets on - by his glances, gestures and movements, he carves out a space for himself and protects it. From that space, he sets his actions to those of the neighbouring, approximate molecules. He becomes the centre of a physical pressure, sniffs out hostile vibrations and emanations, or friendly ones, on the verge of panic. He joins up with others out of fear. He innervates his whole body with a calculated indifference, wraps himself in a superficial reverie, created only to keep others at a distance. He deciphers nothing, protects himself from the crossfire of everyone's gazes and sets his own as a backhand down the line, staring at a particular face at the back of the carriage until the very lightness of his stare stirs the other in his sleep. When the train accelerates or brakes, all the bodies are thrown in the same direction, like the shoals of fish which change direction simultaneously. The marvellous underwater lethargy of the metro, the self-defence of the capillary systems, the cruel play of vague thoughts - all while waiting for the stop at Faidherbe-Chaligny. The crucial thing is not to have sweeping views of the future, but to know where to plant your primal scene. The danger for us is that we'll keep running up against the wall of the Revolution. For this is the source of our misery: our phobias, our prohibitions, our phantasies, our utopias are imbedded in the nineteenth century, where their foundations were laid down. We have to put an end to this historical coagulation. Beyond it, all is permitted. It will perhaps be the adventure of the end of the century to dissolve the wall of the Revolution and to plunge on beyond it, towards the marvels of form and spirit.”

“By comparison with our ideas of liberation, emancipation and individual autonomy, which exhaust themselves chasing their own shadows, how much more subtle, and proud at the same time, is the idea, which still survives in oriental wisdom, that someone else has control over your life, is planning it, determining it, satisfying it, according to the terms of an electoral pact by which you agree to stand down, when things are going against you, from something which, in any case, does not belong to you and which it is much more pleasant to enjoy without constantly having to take responsibility for it at every waking moment. There is nothing to prevent you, in return, from looking after someone else’s life—something people are often more skilled at than looking after their own—and so on, from one person to the next, with each of us being relieved of the burden of living, truly free and no longer exposed to their own madness, but only to the ritual or romantic intervention of the other in the process of their own life. The ultimate achievement is to live beyond the end, by any means whatever.”

“Dallas. The scriptwriters have each of the actresses in the soap opera play the death scene in the swimming pool: they do not know which of them is to die, and hence disappear from the series. The 'soap' becomes their destiny. If they should die in reality, a way is devised for writing them out of the script. If they are sacrificed in the script, their stardom inevitably comes to an end in real life too, since they are identified with the characters they play. It is the same as in a ceremony: outside the ritual, you count for nothing, but the ritual is flexible enough to make use of all the chance happenings of life. Dallas 's secret lies in its closeness to tribal and initiatory stereotypes. That is why there is never any laughter in it: no wit, no humour, no comic episodes, no happy coincidences. It is a closed world in which everything leads inevitably to fatality, perfidy, sentimental incest or magical cannibalism. Such is the tribal law, of which J.R. is the emblem, which gives rise to the desperate efforts on the part of the women to escape from this archaic trap. In its artless cruelty, Dallas is superior to any 'intelligent' critique that can be made of it. That is why intellectual snobbery meets its match here. In a dream I saw the face of servitude. It is the face of a woman with heavy lidded, blue, expressionless eyes. The crescent shapes of her breasts are asymmetrical. She always has a smile for the poorest as she crawls off daintily towards infinity. Boredom is like a pitiless zooming in on the epidermis of time. Every instant is dilated and magnified like the pores of the face.”

“Velizy. All those shepherds in the Pyrenees who are being fitted out with fibre optics, radio relay stations and cable TV. Obviously the stakes are pretty high! And not just in social terms. Did these people think they were already living in society, with their neighbours, their animals, their stories? What a scandalously underdeveloped condition they were in, what a monstrous deprivation of all the blessings of information, what barbaric solitude they were kept in, with no possibility of expressing themselves, or anything. We used to leave them in peace. If they were called on, it was to get them to come and die in the towns, in the factories or in a war. Why have we suddenly developed a need for them, when they have no need of anything? What do we want them to serve as witnesses of? Because we'll force them to if we have to: the new terror has arrived, not the terror of 1984, but that of the twenty-first century. The new negritude has arrived, the new servitude. There is already a roll-call of the martyrs of information. The Bretons whose TV pictures are restored as soon as possible after the relay stations have been blown up . . . Velizy . . . in the Pyrenees. The new guinea pigs. The new hostages. Crucified on the altar of information, pilloried at their consoles. Buried alive under information. All this to make them admit the inexpressible service that is being done to them, to extort from them a confession of their sociality, of their 'normal' condition as associated anthropoids. Socialism is destroying the position of the intellectual. Unlearn what they say. Either they don't believe in it themselves or the violent effort they make to believe in it is disagreeable.”

“A handicapped person is, by force of circumstance, a potential expert, a mutant in the motor and sensory domain. It is no accident that the social is in creasingly being organized around him: the blind person and the spastic constitute testing grounds, interesting mechanisms which it seems proper to cerebralize, whilst at the same time socializing them for form's sake. They have it in them to become wonderful instruments, precisely because they are immobilized and therefore marked down for automatism and remote control. The normal man will never make such a good automaton as someone who is disabled or spastic. There is nothing new in all this. It was eunuchs who provided the most beautiful voices in the choirs of the Renaissance.”

“We recently saw parading through our streets a line of young women who, under other skies, might very well have been crowned with garlands of flowers in the Panathenaea. They were angry young starlets, demanding an end to the need to sleep with the producer to gain recognition. 'Talent, not tits and bums!' It is somewhat troubling to see such a problem carried out into the streets. It is well known that the publicity around such things repeatedly turns against the victims and merely compounds the initial violation with a further violation by the media. Here too, it will no doubt be said that these young women in search of theatre parts are already in a state of advanced prostitution. The fact that they come and offer themselves up to the lechery of the public eye, after having been offered up, against their wills, to the lechery of producers, at least bears witness to their candour, if not to their innocence.”

“The immateriality of signs is alien to me, as it is to a race of peasants with whom I share an obsessional morality, a sluggishness, a stupid, ancestral belief in the real. In reality, I am one of them. The simulation hypothesis is merely a maximalist position. The seduction hypothesis is merely a formal abstraction. It is the phantom of seduction which obsesses me—as for the rest, I have never managed anything other than to let myself be seduced. And this is quite alright: all the rest is merely destructive, moral passion. The seducing monk dreams of Manichean tension between the sign and the real as the most sublime form of morality. Only from time to time, the earth-shattering, hypothetical union of the two… Even then, the beauty of the violent resolution eludes him. Faith and fury first attack the impossibility of believing; they attack signs. Annihilating the world as sign, in order to make it an object of belief.”