“A brand is a person's perception. Of course, it makes marketers nervous to think that marketing is out of their control, but that's why the discipline of branding has emerged.” ThinkingDisciplinePerceptionMarketingNervousBranding Author:Marty Neumeier
“Branding is the process of connecting good strategy with good creativity.” InspirationalProcessCreativityStrategyBrandingConnecting Book:The Brand Gap, Revised Edition Source: The Brand Gap, Revised Edition
