“When enough individuals arrive at the same gut feeling, a company can be said to have a brand.” SaidEnoughFeelingsIndividualCompanyBrandsGutsGut Feelings Book:The Brand Gap, Revised Edition Source: The Brand Gap, Revised Edition
“A brand is a person’s gut feeling about a product, service or organization” PersonsFeelingsProductsOrganizationBrandsGutsGut Feelings Author:Marty Neumeier
