“Convincing isn't really possible in an age of customer control. Customers hold most of the cards today. They have good visibility into their choices, and they can easily share information with each other. Not only that, they don't like to be sold. But they do like to buy. Your job shouldn't be to convince customers to buy, but to help them buy what they want.” HelpingAgeTodayChoicesShareConvinceConvincing Author:Marty Neumeier
“The narrow gauge mindset of the past is insufficient for today’s wicked problems. We can no longer play the music as written. Instead, we have to invent a whole new scale.” MindPlayWholeProblemTodayPastMusicWrittenCreatingInnovationMindsetScalesInventionWickedModernityInventingInsufficientGaugesNarrow-mindedActive Minds Book:The Designful Company: How to build a culture of nonstop innovation Source: The Designful Company: How to build a culture of nonstop innovation
