The Brand Gap, Revised Edition
A source page for quotes linked to Marty Neumeier.
Related Quotes
“The best design tool is a long eraser with a pencil at one end.”
Source: Metaskills: Five Talents for the Robotic Age
“Designers don't actually solve problems. They work through them.”
Source: The Designful Company: How to build a culture of nonstop innovation
Source: The 46 Rules of Genius: An Innovator's Guide to Creativity
Source: The Brand Gap, Revised Edition
“When enough individuals arrive at the same gut feeling, a company can be said to have a brand.”
Source: The Brand Gap, Revised Edition
“Brand is not what you say it is. It’s what they say it is.”
Source: The Brand Flip: Why customers now run companies and how to profit from it
“A brand is a person’s gut feeling about a product, service or organization”
Source: The Designful Company: How to build a culture of nonstop innovation
“Branding is the process of connecting good strategy with good creativity.”
Source: The Brand Gap, Revised Edition
“The central problem of brand-building is getting a complex organization to execute a simple idea.”
Source: The Designful Company: How to build a culture of nonstop innovation