“Without design thinking, the only sane response to a problem is to make a smaller, "safer" move. Smaller moves don't get you very far. They key is to let out the leash on imagination, but not take it off the leash. Imagination is the only path to innovation. It's a good example of something that humans do better than machines.” ThinkingProblemMovingImaginationPathDesignInnovationResponseSane Author:Marty Neumeier
“Design is the underlying skill that activates innovation. If you want to innovate, you've got to design.” DesignInnovation Author:Marty Neumeier
“Designful companies are those that weave design thinking into the fabric of the company. In a designful company, innovation is rewarded instead of punished. Risk taking is the norm instead of the exception. Some companies have already embraced this type of culture change with impressive results.” ThinkingCultureRiskDesignInnovationExceptionNormImpressive Author:Marty Neumeier
“The narrow gauge mindset of the past is insufficient for today’s wicked problems. We can no longer play the music as written. Instead, we have to invent a whole new scale.” MindPlayWholeProblemTodayPastMusicWrittenCreatingInnovationMindsetScalesInventionWickedModernityInventingInsufficientGaugesNarrow-mindedActive Minds Book:The Designful Company: How to build a culture of nonstop innovation Source: The Designful Company: How to build a culture of nonstop innovation
