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Marty Neumeier Quotes

Author

Marty Neumeier is a renowned author known for his works in the fields of branding and design. His books delve into brand strategy, design thinking, and visual language, having a profound impact on the global business and creative communities.

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Famous Marty Neumeier Quotes

“Without design thinking, the only sane response to a problem is to make a smaller, "safer" move. Smaller moves don't get you very far. They key is to let out the leash on imagination, but not take it off the leash. Imagination is the only path to innovation. It's a good example of something that humans do better than machines.”

Thinking Problem Moving Imagination Path Design Innovation Response Sane

Author:Marty Neumeier

“Design is the underlying skill that activates innovation. If you want to innovate, you've got to design.”

Design Innovation

Author:Marty Neumeier

“In a sense, traditional business is design blind.”

Design Blind

Author:Marty Neumeier

“Design can also be used to invent strategic futures, make complex decisions, and craft a bold corporate vision. We need to move design up the ladder of influence.”

Moving Decision Vision Influence Design

Author:Marty Neumeier

“Designful companies are those that weave design thinking into the fabric of the company. In a designful company, innovation is rewarded instead of punished. Risk taking is the norm instead of the exception. Some companies have already embraced this type of culture change with impressive results.”

Thinking Culture Risk Design Innovation Exception Norm Impressive

Author:Marty Neumeier

“The most innovative designers consciously reject the standard option box and cultivate an appetite for thinking wrong.”

Thinking Design Standards Boxes Designer Rejects Appetite Bad Ass Innovative Badass Graphic Design Architecture And Design Graphic Artist Graphic Designer

Author:Marty Neumeier

“The best design tool is a long eraser with a pencil at one end.”

Long Ends Design Tools Pencils Erasers Best Design

Book:Metaskills: Five Talents for the Robotic Age

Source: Metaskills: Five Talents for the Robotic Age

“Designers don't actually solve problems. They work through them.”

Problem Design Solve Designer

Book:The Designful Company: How to build a culture of nonstop innovation

Source: The Designful Company: How to build a culture of nonstop innovation

About the Author

Born: October 10, 1947
Known for: Author
Quotes: 21

Books & Sources

The Brand Gap, Revised EditionRelated source material

The Designful Company: How to build a culture of nonstop innovationRelated source material

Metaskills: Five Talents for the Robotic AgeRelated source material

The 46 Rules of Genius: An Innovator's Guide to CreativityRelated source material

The Brand Flip: Why customers now run companies and how to profit from itRelated source material

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