“Without design thinking, the only sane response to a problem is to make a smaller, "safer" move. Smaller moves don't get you very far. They key is to let out the leash on imagination, but not take it off the leash. Imagination is the only path to innovation. It's a good example of something that humans do better than machines.” ThinkingProblemMovingImaginationPathDesignInnovationResponseSane Author:Marty Neumeier
“A brand is a person's perception. Of course, it makes marketers nervous to think that marketing is out of their control, but that's why the discipline of branding has emerged.” ThinkingDisciplinePerceptionMarketingNervousBranding Author:Marty Neumeier
“Designful companies are those that weave design thinking into the fabric of the company. In a designful company, innovation is rewarded instead of punished. Risk taking is the norm instead of the exception. Some companies have already embraced this type of culture change with impressive results.” ThinkingCultureRiskDesignInnovationExceptionNormImpressive Author:Marty Neumeier
“The most innovative designers consciously reject the standard option box and cultivate an appetite for thinking wrong.” ThinkingDesignStandardsBoxesDesignerRejectsAppetiteBad AssInnovativeBadassGraphic DesignArchitecture And DesignGraphic ArtistGraphic Designer Author:Marty Neumeier
