“When enough individuals arrive at the same gut feeling, a company can be said to have a brand.”
Source: The Brand Gap, Revised Edition
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Famous Marty Neumeier Quotes
“Brand is not what you say it is. It’s what they say it is.”
Source: The Brand Flip: Why customers now run companies and how to profit from it
“A brand is a person’s gut feeling about a product, service or organization”
“The central problem of brand-building is getting a complex organization to execute a simple idea.”
Source: The Designful Company: How to build a culture of nonstop innovation