“I believe that if you think small, you’ll stay small.”
Source: Grinding it Out : The Making of McDonald's
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Famous Ray Kroc Quotes
“I suffer with you. I've never seen such stupid ballplaying in all my life!”
“We have an obligation to give something back to the community that gives so much to us.”
“To be successful, you must be daring, be first and be different.”
“If you believe in it, and you believe in it hard, it is impossible to fail.”
“Customers tend to avoid a restaurant that's going aswamp in its own sludge.”
Source: Grinding It Out: The Making of McDonald's
“Happiness is not a tangible thing, it's a byproduct - a byproduct of achievement.”
“I don't believe in saturation. We're thinking and talking worldwide.”
Source: Grinding It Out: The Making of McDonald's
Source: Grinding It Out: The Making of McDonald's
Source: Grinding It Out: The Making of McDonald's
“Take calculated risks. Act boldly and thoughtfully. Be an agile company.”
“The first dollar is the most you will get if you don't love what you are doing.”
Source: Grinding It Out: The Making of McDonald's
“There are things money can't buy and hard work can't win. One of them is happiness.”
Source: Grinding It Out: The Making of McDonald's
Source: Grinding It Out: The Making of McDonald's
“I saw opportunity appear in an ugly six-spindle shake machine ... and grabbed it.”
Source: Grinding It Out: The Making of McDonald's
“You must perfect every fundamental of your business if you expect it to perform well.”
Source: Grinding It Out: The Making of McDonald's
“You'll learn more about a road by traveling it than by consulting all the maps in the world.”
“The quality of a leader is reflected in the standards they set for themselves.”
“Luck is a dividend of sweat. The more you sweat, the luckier you get.”
“When you're green, your growing. When you're ripe, you rot.”
“We provide food that customers love, day after day after day. People just want more of it.”
“If you're not a risk taker, you should get the hell out of business.”
“The definition of salesmanship is the gentle art of letting the customer have it your way.”
“Creativity is a highfalutin' word for the work I have to do between now and Tuesday.”
“We take the hamburger business more seriously than anyone else.”
“As long as you're green, you're growing. As soon as you're ripe, you start to rot.”
Source: Grinding It Out: The Making of McDonald's
Source: Grinding It Out: The Making of McDonald's
Source: Grinding It Out: The Making of McDonald's